Industry News

James Thomas and the crew at Serfas have announced plans for the newest installment of the OC Bicycle Swap Meet, from 6 a.m. - 2 p.m. on Saturday, June 4, at a new location in Irvine, California.

SHANGHAI, China (BRAIN)—Many international brands are attending the China Cycle Show to access distribution opportunities and increase brand awareness in this promising consumer market.

Tagged Tradeshows and conferences

AIGLE, Switzerland (BRAIN)—Small frame builders will get a 20 percent break on the cost for the UCI’s new mandatory frame and fork approval process thanks to an agreement between cycling’s governing body and The Framebuilders’ Collective.

Tagged Racing & Sponsorship

WASHINGTON, D.C. (BRAIN)—The Rails to Trails Conservancy is urging cyclists to encourage their U.S. Representatives to sign a letter by Thursday supporting continued funding of the Recreational Trails Program, or RTP.

GOLDEN, CO (BRAIN)—Feedback Sports, a bicycle accessory company, will now be represented in the Midwest by RP Active Sports.

RP Active Sports is a rep group that was founded in 1987 by Rick Dewbrey and Peter Leugers. RP Active Sports has over 50 years of retail and product experience.

DENVER, CO (BRAIN)—Cycling apparel manufacturer Primal Wear has partnered with one of the most successful rides in the world—RAGBRAI, the Register's Annual Great Bicycle Ride Across Iowa—for a College Spirit Day that will encourage the event's riders to show their school spirit.

Tagged Events

ALLENTOWN, PA (BRAIN)—The Gluskin Townley Group, LLC (GTG) has formed a strategic partnership with Tahler & Associates, a full service retail and business counseling company located in Allentown, Pennsylvania, with the goal of expanding the use of GTG’s successful Online Specialty Retail Survive or Thrive Assess

ATLANTA, GA (BRAIN)—Thailand’s Vee Rubber has moved into a new 65,000 square-foot building in Atlanta, where it will warehouse its bicycle, motorcycle and automobile tires.

SCHWÄBISCH GMÜND, Germany (BRAIN)—The European Handmade Bicycle Exhibition has canceled its 2011 show due to low registration numbers, according to Indra Sarkar, who organized the event with business partner Ingo Brandtl, of 2SoulsCycles.

Tagged Events

WASHINGTON, D.C. (BRAIN)—The League of American Bicyclists announced the latest round of Bicycle Friendly Community (BFC) designations to kick off May as National Bike Month.

MONTGOMERYVILLE, PA (BRAIN)—Driven partly by the 8 percent discount on Interbike booth space, BPSA continues to sign up new members in record numbers.

LAGUNA NIGUEL, CA (BRAIN)—Easton-Bell Sports and its stable of brands including Giro, Easton Cycling, Bell and Blackburn will be exhibiting at DealerCamp this July.

Tagged Events

PALO ALTO, CA (BRAIN)—Cyclists who participate in the Canary Century anti-cancer benefit ride on May 28 can win a custom Cervélo race bike (pictured) and ride alongside top San Francisco Bay Area pros including Freddie Rodriguez, John Novitsky, Joao Correia, Brooke Miller and more.

Tagged Events

PHILADELPHIA, PA (BRAIN)—Fuji's first ever demo tour, which will last six weeks, is now traveling to dealers in California and Colorado.

SOUTH PASEDENA, CA (BRAIN)—Move Press has retained world-renowned photographer John Segesta as director of photography. Segesta will now provide exclusive editorial photography for current Move Press titles peloton and 3/GO as well as future projects.

Tagged Media/Publishing

LAGUNA HILLS, CA (BRAIN)—Outside magazine has chosen its Spring/Summer 2011 winners of the Gear of the Year awards, featured in the Outside Spring/Summer Buyer’s Guide.

The winners in the 14 Gear of the Year categories are:

Tagged Awards

FOOTHILL RANCH, CA (BRAIN)—Five-year old Tyler Blick (son of Steve Blick at Oakley) has recently been diagnosed with Leukemia and is beginning three-plus years of Chemotherapy treatment.

Tagged Advocacy/Non-profits

MILAN, Italy (BRAIN)—Sales of Oakley eyewear increased 11 percent in the first quarter of the year, helping drive parent company Luxottica to double digit growth in revenue and profitability.

Tagged Earnings/Financial Reports

Want to win a ride in the United Healthcare team car during Stage 1 of the Tour of California in Lake Tahoe, thanks to Ritchey Design?

Click on title and the PDF link for your chance to win!!!

Want to win a ride in the United Healthcare team car during Stage 1 of the Tour of California in Lake Tahoe, thanks to Ritchey Design?

Click on title and the PDF link for your chance to win!!!


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