“We’ve worked too hard and too long on the Strida to develop and market the product and to just sit back and watch our sales dwindle just wasn’t going to continue. I hope other Taiwan manufacturers will view our action as an example for others to follow.”
SANTA FE, NM (BRAIN)—Bicycle parts distributor BTI has launched a revamped and more interactive website.
The new site offers a revised consumer face, new dealer area and presents the public debut of its employee blog. Exclusive brands also receive increased exposure in the new site.
ARCATA, CA (BRAIN)—Following a successful fundraising campaign last August, Kinetic Koffee has designated World Bicycle Relief as the recipient of 10 percent of net coffee sales at the upcoming Sea Otter event in Monterey, California.
WASHINGTON, D.C (BRAIN)—Members of the bicycle industry joined a rally on Capitol Hill last week to help urge legislators to amend the Consumer Product Safety Information Act.
"We have a sense of humor. In fact, we've done our share of April Fools' releases in the past. Truth is, there is nothing funny about confusing people about product quality. The 2010 RockShox BoXXer successfully went into production in March, and is currently shipping to customers around the globe."
EVANSTON, IL (BRAIN)—After eight years with Veltec Sports, Josh Greenberg has been hired by Lake Cycling to lead the organization as its managing director.
BUELLTON, CA (BRAIN)—Don’t be surprised if you turn on the TV one of these days and see Bob Fox sitting at the final table of the World Poker Tournament. Before Fox started his now multi-million dollar suspension company in 1974, he put food on the table by moonlighting as a professional poker player.
BEDFORD, PA (BRAIN)—It wasn’t too long ago that Cannondale actually added 7,000 square feet solely for carbon fiber production to its 225,000 square foot Bedford, Pennsylvania, manufacturing facility “to speed up time to market.”
BETHEL, CT (BRAIN)—Dorel Industries' Recreational/Leisure segment has launched a multi-faceted Worldwide Centers of Excellence program, where Bedford, Pennsylvania's manufacturing will slowly be shifted to Taiwan by 2010, while remote offices in Lake Forest, California (pictured), Longmont, Colorado, and an IBD-focu
BOULDER, CO (BRAIN)—The Outdoor Industry Association (OIA) applauded actions by Senators Maria Cantwell (D-WA) and John Ensign (R-NV) to formally re-introduce the bipartisan Affordable Footwear Act (S.730), legislation that would permanently eliminate extraordinarily high tariffs assessed on certain specialty outdoo
MELBOURNE, Australia (BRAIN)—The Ausbike Australia Bicycle Trade Show in August has already sold out around 70 perent of the 10,000 sqm show to be held on Sunday and Monday, August 16-17 at the Exhibition Pavilion, Melbourne Showgrounds.
LITTLE ROCK, AR (BRAIN)—Orbea USA has introduced a Specials and Incentives module to its website, www.orbea-usa.com (click on link), as it continues to explore innovative ways to deal with new old stock (NOS) merchandise.
BY NICOLE FORMOSA
HOLBROOK, NY—Three Asian suppliers, owed more than $5 million by bankrupt Iron Horse Bicycle Co., claim Iron Horse executives and its lender tried to sell the company to Dorel Industries below its market value without notifying them, court documents say.
BY NICOLE FORMOSA
WILMINGTON, DE—Blair Clark, senior vice president of sales and marketing for Smith Optics, summed up the impact of the Joe’s Sports, Outdoors and More recent bankruptcy filing this way: “I’ve broken both collar bones cycling and this is more painful.”
BY MEGAN TOMPKINS
BEAVERTON, OR (BRAIN)—Yakima has launched a national marketing campaign focused on overcoming “Rack Envy.”
KETCHUM, ID (BRAIN)—Several sports manufacturers, including brands that produce bike specific clothing like Helly Hansen and Spyder Active Sports, are among the dozens being charged by Tec-Technology Enabled Clothing, Inc. with patent infringement.
BETHEL, CT (BRAIN)—The Connecticut Technology Council and its Innovation Pipeline Accelerator Program has selected Topolino Technology, LLC as its Company of the Month. This recognition is offered to a select group of high potential and most promising technology companies.
JACKSON HOLE, WY (BRAIN)—Freedom Riders, the latest high-definition mountain biking film from Jackson, WY-based KGB Productions and Gravnetic, will hold its world premiere on Saturday April 18 at the Sea Otter Classic, at the Embassy Suites in Seaside, CA, from 7-9 p.m.