CINCINNATI, OH (BRAIN)—The sports nutrition company Infinit is introducing a line of sports drinks developed specifically for women.
The new Isis line was designed to be isotonic, meaning it has the same percentage of dissolved minerals as body fluids.
MILL VALLEY, CA (BRAIN)—WTB is introducing a new saddle line this fall, aimed at all-mountain riders.
(BRAIN)—Shimano's PRO component brand is introducing a line of three high-performance saddles this fall, with an interactive online feature that helps consumers choose which model is right for them
APTOS, CA (BRAIN) Friday August 17 2012 1:56 PM MT—Praxis Works is now selling a cold-forged chainring set in the increasingly popular 'semi-compact' ring size: 36-52.
BLOOMINGTON, MN (BRAIN) — 45NRTH, a Minnesota company that offers winter bike tires, is introducing a $325 winter cycling boot that is SPD compatible, has Thinsulate and fleece insulation and a high-tech insulation material around the cleat.
MADISON, WI (BRAIN)—Planet Bike is offering a two-pack of 25 gram threaded CO2 cartridges. The larger cartridges are ideal for 29er tires and larger high pressure touring tires.
LAGUNA BEACH, CA (BRAIN)—Crankbrothers is introducing a new wheelset intended for longer-travel 29er bikes.
The iodine 29er wheels have a completely redesigned rim profile from the 26-inch iodine.
HAYWARD, CA (BRAIN)—Bianchi is adding two new models to its C2C range of endurance road bikes. The new Vertigo models have carbon frames and come with Shimano 105 or Campagnolo Veloce drivetrains.
BIELLA, Italy (BRAIN) Monday July 23 2012 —Vittoria Cycling Shoes has bolstered its in-house engineering and design team as it prepares to launch its first helmet and eyewear lines at this year’s fall trade shows.
IRVINE, CA (BRAIN)—Felt Bicycles unveiled its 2013 performance line during a media day at its headquarters on Monday, emphasizing expansion of its mountain lineup and a more targeted 26-inch approach.
VICENZA, Italy (BRAIN)—Campagnolo broadened its commitment to electronic shifting on Monday with the release of its 11-speed Athena EPS groupset, a lower cost, higher weight version of the Record and Super Record electronic gruppos introduced last November.
TREVISO, Italy (BRAIN)—Pinarello’s top retailers got their first look at the Dogma XC carbon 29er at the brand’s introduction of its 2013 product line in Treviso, Italy on Saturday.
BESANÇON, France (BRAIN) — BMC and Look have each used the Tour de France to introduce new road bikes. Both offer increased integration, improved aerodynamics and accommodation for electric drivetrains.
MUNICH, Germany (BRAIN) Thursday July 5 2012 1:39 PM MT—SRAM is introducing a new urban trekking group in Europe with some features borrowed from its high-end road offerings.
CHICAGO, IL (BRAIN) Monday JULY 2—SRAM on Monday released some more details of its XX1 mountain bike drivetrain, which uses a single chainring combined with an 11-speed 10- to 42-tooth cassette.
WATERLOO, WI (BRAIN) Tuesday June 26 2012 3:00 PM MT—Trek Bicycle on Tuesday announced a refreshment to its road bike line, with an updated top-of-the-line Madone model and a more complete line of Domane bikes, featuring the company's de-coupler comfort feature.
TREVISO, Italy (BRAIN) Tuesday June 26 2012 11:03 AM MT—The venerable Italian road brand Pinarello is re-entering the mountain bike market with the new Dogma XC 9.9, a carbon fiber hardtail frame.
SCOTTS VALLEY, CA (BRAIN)—Giro dug back into the archives when developing the Air Attack aero road helmet, basing its newest innovation on the cutting-edge 1988 helmet of the same name, worn by such athletes as Chris Boardman and a young Lance Armstrong.
SAN CARLOS, CA (BRAIN)—Ritchey Design is branching out from its cross-country and racing roots with a new line of cockpit components designed for longer-travel trail bikes.
WEST HOLLYWOOD, CA (BRAIN) Tuesday June 5 2012 8:01 AM MT—Ergon is looking to develop an initial dealer base of 200 to 300 retailers for its new Phorm line of saddles and grips, which recently became available in the U.S.