SAUSALITO, CA (BRAIN)—Swobo has launched a new Web site dedicated solely to the emerging track bike fetish.
PHILADELPHIA, PA (BRAIN)—Kestrel has partnered with Inviscid Design, creator of the Speedfil Hydration System.
The partnership will provide consumers the opportunity to purchase custom Speedfil bottles to match the 2009 Kestrel Airfoil Pro SL Special Edition and Airfoil Pro SL.
MORGAN HILL, CA (BRAIN)—Known as one of Specialized’s best distributors, Mexico’s Biciclass recently partnered with Specialized Bicycles to establish an official Specialized subsidiary in Aguascalientes, Mexico.
LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News recently ran a story online about Bicycle Data, a company that offers a free online listing of bicycle retailers.
MADISON, WI (BRAIN)—Saris Cycling Group recently held its fifth annual fundraiser to benefit the Bicycle Federation of Wisconsin. A record $100,000 was raised for the Bike Fed this year, supporting bicycle advocacy in Wisconsin.
PORTLAND, OR (BRAIN)—Custom and team apparel from Castelli is now available from Castelli USA, which entered into an agreement with its Italian partner, to market and manufacture team gear in the U.S. The new business venture is named Servizio Corse.
SALT LAKE CITY, UT (BRAIN)—T International Mountain Biking Association needed to educate people about its global organization, so recently it turned to 3point5.com and its 95,000 registered users.
BOULDER, CO (BRAIN)—Broadcast dates for TV coverage of CrossVegas, the international cyclocross race held September 24 in Las Vegas, have been announced. The program airs on Altitude Sports and Entertainment Network:
Toga Bike's Dave Nazaroff has added a new support vehicle for his store's race team. Sort of. Dave, who's 6'3" and tips the scales at 200 pounds—give or take—bought the Smart Car to commute with his 8-year-old black Lab, Mr. Big, to the office.
PROVIDENCE, R.I. (BRAIN)—Industry exhibitors reported steady traffic during the first day of Interbike’s Outdoor Demo East held in Providence, Rhode Island.
ROSSANO, Italy (BRAIN)—Vittoria Industries North America will become Selle San Marco's exclusive U.S. distributor.
Vittoria Industries North America has beeen operated by Bikemine since April. Bikemine has distributed Selle San Marco for the past two years.
SAN JUAN CAPISTRANO, CA (BRAIN)—Outdoor Retailer (OR), a division of Nielsen Business Media, has signed Utah-based Soar Communications as its public relations agency of record.
SEATTLE, WA (BRAIN)—Wetsuit company Blueseventy has named Steve Nicholls as its new chief executive officer.
"Long distance runner, what you holdin' out for?
Caught in slow motion in a dash for the door.
The flame from your stage has now spread to the floor
You gave all you had. Why you wanna give more?
The more that you give, the more it will take
PROVIDENCE, R.I. (BRAIN)—Interbike’s inaugural Outdoor Demo East starts this morning with about 60 industry exhibitors scheduled to show their wares to retailers at the two-day event.
KENT, WA (BRAIN)—With United Parcel Service and FedEx both recently raising its shipping rates for 2009, distributors will have to soon decide on the best course of action to take.
VALENCIA, CA (BRAIN)—For 2009, Road Bike Action Magazine will expand to nine issues.
After a successful 2008, highlighted by the launch of www.roadbikeaction.com in July, the magazine's slogan for 2009 has become “Nine Great Issues in '09."
BIDDEFORD, ME (BRAIN)—Brands such as Trek and Fuji Bikes are partnering with college campuses, helping get the younger generation to class by bike instead of car.
HAMBURG, Germany (BRAIN)—The Deutschland Tour, Germany's biggest bicycle race, won't take place next year after organizers said controversy over doping made it impossible to raise funds.