Studies show that cycling an hour a day can decrease mortality risk by 35 percent, while biking half that much still cuts your risk of heart disease and stroke by half, reports NBC's Savannah Guthrie.
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PLUMELEC, France (BRAIN)—Oakley sports marketing manager Steve Blick had a job to do: hand deliver the prototype ‘09 Racing Jacket to George Hincapie and Thor Hushovd before the Tour de France began.
ENSCHEDE, Netherlands (BRAIN)—Amtel-Vredestein, the Netherlands automotive and bicycle tire maker, has agreed to be acquired by Sibur Holding, owner of Sibur Russian Tires, in a $370 million deal that assures the financially troubled Dutch company’s future.
BOISE, ID (BRAIN)—The Outdoor Industries Women’s Coalition (OIWC) is now accepting nominations for two awards supporting women in the industry.
PARK CITY, UT (BRAIN)—During Cannondale's Authorized Dealer meetings earlier this week in Park City, Utah, a Super Bix Hi-Mod with Campy Record 11-Speed Liquigas Team Replica Bike (pictured) was stolen from a locked storage room.
MOUNT PROSPECT, IL (BRAIN)—Consumers purchased $1.08 billion in used sporting goods equipment in 2007, according to a recent report by the National Sporting Goods Association (NSGA).
VeloNews recently began a column called "Industry Insider," sort of a faux look at what's going on in the bike biz. However, in VN's latest "insider" column, written no doubt by a journalistic bumbler, it was suggested that Shimano may be interested in making an investment in SRAM.
BY JOHN CRENSHAW
AND DOUG MCCLELLAN
BY MARC SANI
BLOOMINGTON, MN—When Steve Flagg reviewed his inventory reports recently, one item jumped off the page—27-inch tires. “We were totally unprepared for the demand in 27-inch tires,” said Flagg, president of Quality Bicycle Products.
BY NICOLE FORMOSA
BURBANK, CA—When Rob Stotts moved his H&S Bicycles to a new location in Burbank, California, this spring, he stepped up his stock of commuter-related accessories like panniers to hold laptops, slick tires and racks.
MORGAN HILL, CA (BRAIN)—The big news coming from Specialized's recent road launch was its new Turbo tubeless tire.
BERKELEY, CA (BRAIN)—Clif Bar is launching a new “How Do You Play?” promotion created solely for sports retailers.
SAN CARLOS, CA (BRAIN)—Ritchey Design has launched its new consumer Web site, which includes e-commerce functionality. Consumers will be able to easily purchase Ritchey products with the sale credited to and fulfilled by independent bicycle dealers (IBD).
TEMPE, AZ (BRAIN)—To cheer on the AG2R-La Mondiale team in the Tour de France, and support our BH Bikes' consumers, BH USA is giving away BH team kits and raffling off a frame.
Steve Lopez, a sardonic wit who pens a regular column for the Los Angeles Times, thinks Chicago is an ideal role model for the Southland's politicos, particularly when it comes to cycling.
GREENVILLE, SC (BRAIN)—H3O Partners, a strategic marketing and branding firm has formed a strategic partnership with Hincapie Sportswear.
George Hincapie is a partner in both firms, so the new partnership effectively links H3O’s brand with a premium consumer brand.
CARLSTADT, NJ (BRAIN)—Action Bicycle USA is now distributing rack maker Küat Innovations.
"The way it folds flat and fits anywhere is impressive, also the weight is a big plus," said Wayne Neufeld, purchasing director for Action Bicycle USA.
BOULDER, CO (BRAIN)—Electric bike maker Optibike has doubled its Boulder, Colorado-based workforce in 2008 and is now increasing its manufacturing space by taking over a former Beech Aircraft building in Boulder to accommodate a 230 percent increase in production.
COSTA MESA, CA (BRAIN)—A cold, stormy winter shouldn’t hamper attendance at the National Bicycle Dealers Association’s regional seminars next year, as most venues offer favorable weather year-round.
Good news, OC mountain bikers, Whiting Ranch reopens its gates this Saturday for the first time since last October when the Santiago wildfire ripped through the famed park.
Steve Blick and the guys and gals at Oakley couldn't be happier about this news.