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Posted June 29, 2009
HOLLIDAYSBURG, PA (BRAIN)—A judge has upheld the validity of two release waivers signed by a woman severely injured four years ago in the Tour de ‘Toona. By signing the she acknowledged the inherent dangers of bicycle racing.

Posted in North America
Posted June 26, 2009
MISSOULA, MT (BRAIN)—Adventure Cycling Association—North America's largest cycling membership organization—was recently presented with a $10,000 check from Recreational Equipment at Adventure Cycling's headquarters in Missoula, Montana.

Posted in North America Tagged Advocacy/Non-profits
Posted June 26, 2009
GREENWOOD VILLAGE, CO (BRAIN)—Performance Bicycle, which operates 85 bike stores across the country, has launched a new store design with a relocated store in Greenwood Village, Colorado.
Posted in Retail News
Posted June 26, 2009
ELKTON, MD (BRAIN)—Quality Bicycle Products has begun distribution of Gore’s low-friction shift and brake cable systems to retailers.

Posted in North America
Posted June 26, 2009
CHICAGO, IL (BRAIN)—Unprecedented legal bills has forced the Bicycle Products Supplier Association to impose an additional assessment fee on its 83 members as part of its annual dues structure.
Posted in North America
Posted June 26, 2009
"This is the song? I've never heard of it. Kind of cool, but standard, ghoulish behavior."

Posted in North America
Posted June 25, 2009
The message came down loud and clear a couple days ago: Don't mess with Lance's bike!

One of the two men arrested in connection with the Tour of California theft of Lance's $10,000 TT bike is headed to California state prison for three years.

Posted in North America
Posted June 25, 2009
IRVINE, CA (BRAIN)—Shimano NA has created a new Retail Services Department with a focus on addressing and improving every aspect of the company’s service support to dealers in North America.

Shimano NA’s Penina Bush, who was vice president, will lead the cycle division’s new department.

Posted in North America
Posted June 25, 2009
SUN VALLEY, ID (BRAIN)—If new product shown at Press Camp this week is any indicator of what’s to come in 2010, the industry will add value-driven, and in some cases, lower priced product, to their line-ups in response to a down shift in consumer spending amid the U.S. recession.

Posted in North America Tagged Events
Posted June 25, 2009
ST.PAUL, MN (BRAIN)—The 2009 Park Tool Tech Summit was a terrific success with more than 400 professional mechanics receiving hands-on training from some of the top technical experts in the industry.

It was such a success that the company is expanding from two to three cities for 2010.

Posted in North America Tagged Events
Posted June 25, 2009
HAVERHILL, MA (BRAIN)—By now most in the industry know about VeloNews’s editor-in-chief Ben Delaney crashing hard on a Mavic second-generation, post-recall carbon-spoke R-Sys wheel while racing.

Posted in Recalls
Posted June 24, 2009
SUN VALLEY, ID (BRAIN)—Twenty industry manufacturers gathered at Sun Valley Resort on Wednesday to showcase 2010 product in front of a select group of industry and non-endemic media during the inaugural Press Camp.

Posted in North America Tagged Events
Posted June 24, 2009
MENDHAM, NJ (BRAIN)—Van Dessel Sports has opened a storefront in its hometown to develop its brand and showcase the entire breadth of its line.

Posted in North America
Posted June 24, 2009
WILMINGTON, MA (BRAIN)—Pedro’s is implementing several steps in a restructuring effort in Europe, beginning with the opening of a new European customer support center in Lausanne, Switzerland on July 1, which will service the needs of Pedro’s European distributor base.

Posted in North America
Posted June 24, 2009
SUN VALLEY, ID (BRAIN)—Scott USA aims to increase its presence in the market in 2010 with the addition of several price point bikes, the expansion of its apparel and accessories offerings and the development of a new line of running shoes.

Posted in North America
Posted June 24, 2009
Here at the BRAIN Blog (click on link), you don't need a warrant to come in, just a little sense of adventure and a basic understanding of the English language. Actually, ignore the latter, you can just look at the pictures if you'd like.
Posted in North America
Posted June 23, 2009
NEWBURY PARK, CA (BRAIN)—Reuben Hernandez has joined Giant Bicycle as its new merchandising manager. He will continue the development and growth of Giant’s retailing program. Hernandez replaces Holly Wiese, former retail development and merchandising manager.

Posted in North America Tagged People
Posted June 23, 2009
VERDI, NV (BRAIN)—Sinclair Imports has entered into a long-term agreement with Argon 18 to exclusively distribute the Montreal-based high-end road brand in the United States. Argon 18, established in 1989, previously sold direct to U.S. retailers.

Posted in North America
Posted June 23, 2009
WASHINGTON, D.C. (BRAIN)—It might have only been the first stage of what could be a long race to finalize the next transportation bill, but Monday's unveiling of the Surface Transportation Authorization Act of 2009 by Rep. Jim Oberstar (D-MN) was a promising start for the future of federal bike project funding.
Posted in North America
Posted June 23, 2009
SAN CARLOS, CA (BRAIN)—The International Cycling Union’s (UCI) stricter enforcement of the “3:1” bicycle design regulation could mean a change on how top-level road components are designed going forward.

Posted in Product/Tech Tagged Competition

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