BERKELEY, CA (BRAIN)—Clif Bar and TerraCycle have announced the nation's first program designed to reduce the amount of energy bar wrappers going into our landfills, while educating people about the benefits of reusing waste materials.
SAN DIEGO, CA (BRAIN)—Industry sales have been stagnant despite the many reasons—health, social, recreational and environmental—that exist for people to cycle.
"How could I forget to mention the bicycle is a good invention
Sitting there in a silent movie
Beside the only girl who really ever moved me
Happy days but sad I'm facin
Heaven knows that I'm on the case
How could I forget to mention the bicycle"
SAN DIEGO, CA (BRAIN)—SRAM committed more than $150,000 of additional funding to several national advocacy groups following John Burke’s presentation at the Bicycle Leadership Conference. Burke challenged companies to commit a larger percentage of budgets to fund advocacy groups.
SEATTLE, WA (BRAIN)—Northwave North America has signed George Hincapie a two-year contract to ride on Northwave bike shoes.
SEYMOUR, CT (BRAIN)—In response to vast growth in the western United States, Thule has moved its Denver, CO warehouse to a new state-of-the-art facility seven miles away in Aurora, CO.
SAN DIEGO, CA (BRAIN)—John Burke believes the industry can increase the number of trips taken by bike in the United States from less than 1 percent of trips to 5 percent of trips. But it’s not going to happen on its own.
LAGUNA HILLS, CA (BRAIN)—We at BRAIN would like to thank everyone that's participated in our weekly online surveys.
But judging from some behind-the-scene stats, some people have gone a bit overboard by voting more than once—and some just need to get out and ride their bikes more often.
PORTLAND, ORE (BRAIN)—Lynskey Performance will have on display some exciting new products including a belt driven 29er and a new steel road bike.
SALT LAKE CITY, UT (BRAIN)—Bikes for Kids Utah will host its bike giveaway and fundraising bike rides on May 31.
SAN DIEGO, CA (BRAIN)—The success of bike share programs like Velib in Paris has some U.S. companies devising ways to create similar programs stateside.
"I've been waiting for this day for a long time, and I've always been accused of wearing my heart on my sleeve." —Trek president John Burke, revealing a Green Bay Packers jersey. Burke spoke at the Bicycle Leadership Conference Sunday before the Green Bay Packers took on the New York Giants.
SAN DIEGO, CA (BRAIN)—As the vice president of business development for Whistler Blackcomb, Rob McSkimming has been involved in the ski and bike industries for a long time.
BEAVERTON, ORE (BRAIN)—Reinforcing its commitment to establish a first class customer service experience, Yakima has unveiled www.Yakimadealer.com.
COLORADO SPRINGS, CO (BRAIN)—USA Cycling is set to open its new BMX training facility at the U.S. Olympic Training Center in Chula Vista, CA with an athlete exhibition and ribbon cutting ceremony today.
SUN VALLEY, ID (BRAIN)—Scott USA has announced that Garageworks will become an authorized service center for Scott suspension products.
BOULDER, CO (BRAIN)—Selling Cycling 2008 consists of 28 three-to-five-minute training modules, available either on DVD or online.
There is also online Product Category training for 32 different bike and accessory categories, and over 4,000 individual product SKUs from 75 top brands.
"I want to ride my bicycle."
—Unfortunately the Web Editor won't be able to, because he's serving a greater purpose (no, not Mitt Romney) at Winter OR in Salt Lake City this week.
MONTGOMERYVILLE, PA (BRAIN)—The 9th Edition of the BPSA Bicycle Owner's Manual represents a major re-write of the 8th Edition in order to bring the manual into compliance
with the new European Union EN Standards 14764, 14766 and 14781.
LINCOLN, NE (BRAIN)—Tomac Mountain Bikes has launched a U.S. dealer program.
Phil Doerflein, a bike industry veteran of 20 years, and a former IBD dealer from the Pacific Northwest, has been hired to manage U.S. sales for Tomac.