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Posted March 11, 2008

BOULDER, CO (BRAIN)—Selling Cycling 2008 consists of 28 three-to-five-minute training modules, available either on DVD or online.

There is also online Product Category training for 32 different bike and accessory categories, and over 4,000 individual product SKUs from 75 top brands.

Posted in Retail News
Posted March 11, 2008

WATERLOO, WI (BRAIN)—The Milwaukee businessman who in 1976 created one of the most iconic and successful bike brands to ever grace shop floors, Trek, passed away last night surrounded by family.

He was 73 years old.

Posted in North America Tagged People
Posted March 10, 2008

SHENZHEN, China (BRAIN)—Twenty-five years and more than three million folding bicycles later, Dahon's founder David Hon is just getting started.

Posted in North America
Posted March 10, 2008

MILL VALLEY, CA (BRAIN)—WTB kicked off its Tire of the Month program with the Stout. For March, it's going to be the Prowler MX. 2.1.

What is WTB's Tire of the Month program you ask.

Posted in North America
Posted March 10, 2008

Mavic communications manager Michael Berlinger and wife, Gail, welcomed their first child, son Brodie, into the world on Wednesday, Feb. 27.

Posted in North America
Posted March 9, 2008
Posted in North America
Posted March 9, 2008

DUARTE, CA (BRAIN)—Dahon is chartering a full-size city bus, the Dahon Last Mile Bus, for all Taipei Cycle Show attendees.

This is a green effort aimed at reducing the need for hundreds of individual taxis to drive people to the show.

Posted in Industry News Tagged Taipei Cycle Show
Posted March 9, 2008

KORBACH, Germany (BRAIN)—Continental Tires AG has appointed Brett Hahn to its newly-created position of North American brand manager for its Bicycle Tire Business Unit.

Posted in North America Tagged People
Posted March 9, 2008

TEMPE, AZ (BRAIN)—GAI Cycles of Phoenix has acquired 100 percent ownership in Titus Cycles from Vyatek Sports.

Posted in North America Tagged Mergers/Acquisitions
Posted March 7, 2008

OAKLAND, CA (BRAIN)—For Tip Top Bike Shop in Oakland, high gas prices are a godsend.

“We cheer every rise in prices,” said Richard Oelerich, owner of Tip Top Bike Shop. “We get one person a week coming in here and saying they’re not driving anymore.”

Posted in North America
Posted March 6, 2008

MINNEAPOLIS, MN (BRAIN)—Ardea Beverage Company, creators of Nutrisoda, launched the Good to Go promotional partnership with Giant Bicycle to elevate the importance of living healthier lifestyles.

Posted in North America Tagged Advocacy/Non-profits
Posted March 6, 2008

TORONTO, Ontario (BRAIN)—Trek Bicycle Corporation delivered good news to the Bicycle Trade Association of Canada (BTAC) on the eve of one of North America’s largest bicycle show, the Toronto International Bicycle show, which starts today.

Posted in North America Tagged Advocacy/Non-profits
Posted March 6, 2008

BEREA, OH (BRAIN)—Endura appointed Mark Ashley to its newly created position of national sales manager for the United States.

Posted in North America Tagged People
Posted March 6, 2008

City Councilman Kevin Fogarty: Kevin Fogarty, City Council. I hope I have your vote on election day.

Dr. Frasier Crane: And why exactly should I vote for you, Mr. Fogarty?

Fogarty: Well, because I'm a hard worker, and I take a stand.

Frasier: On what, exactly?

Posted in North America
Posted March 5, 2008

LAGUNA HILLS, CA (BRAIN)—Google is being petitioned where a "Bike There" feature would be added to Google Maps—to go with the current "Drive There" and "Take Public Transit" options.

To learn more about this petition and to sign it, click on link.

Posted in Industry News
Posted March 5, 2008

SALT LAKE CITY, UT (BRAIN)—3point5.com recently launched Isis, the online retail training company’s first women’s-specific apparel brand.

Posted in North America
Posted March 5, 2008

IRVINE, CA (BRAIN)—Shimano American Corporation and the International Mountain Bicycling Association (IMBA) have teamed up to promote mountain biking during the National Bike Summit, by releasing their study, The Economics and Benefits of Mountain Biking.

Posted in Studies/Reports
Posted March 4, 2008

Publisher Marc Sani sent out a newsletter yesterday via e-mail that stated Selle Italia had bought Crankbrothers recently, when in fact he meant to say Selle Royal had bought Crankbrothers.

Posted in North America Tagged BRAIN News
Posted March 4, 2008

WASHINGTON, D.C. (BRAIN)—In its eighth year running, the National Bike Summit is setting new records this year with more than 500 registered attendees including more than 70 retailers, more than double the number of retailers from previous years.

Posted in North America Tagged Events
Posted March 4, 2008

WATSONVILLE, CA (BRAIN)—Fox Racing Shox has hired David Haugen as general counsel and chief patent counsel. Haugen will be located at the Fox headquarters in Watsonville, California.

Posted in North America

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