MONTEREY, CA (BRAIN)—Well known mountain biker and Wicked Racin owner Mark Reynolds died Saturday during the downhill race at the Sea Otter Classic. He was 48.
MONTEREY, CA (BRAIN)—Trek launched its Women Who Ride club with a ladies-only wine and cheese party on Saturday afternoon at the Sea Otter Classic.
About 30 women showed up to hear about the new club and mingle with other female riders.
MONTEREY, CA (BRAIN)—FSA wined and dined journalists at Sea Otter, bringing them up to speed on oversize bottom bracket technology, which will hit many 2009 models.
MONTEREY, CA (BRAIN)—The weather gods looked down more favorably on this year’s Sea Otter Classic as attendees enjoyed mostly sunny skies, with a little chilled wind—make that a lot of wind one day, with gusts on Saturday reaching 25 miles per hour.
Scott USA marketing director Adrian Montgomery stopped by BRAIN world headquarters only a day after Sea Otter ended. That's dedication, baby!!!
Happy Earth Day!!!
OKLAHOMA CITY, OK (BRAIN)—BikeMine has a new owner. Vittoria Industries has bought its American distributor creating a new company, Vittoria Industries North America.
Fizik's marketing ringleader Suzette Ayotte is all smiles at Sea Otter. Thanks to Sea Otter and all the industry folks we talked to for making it a great experience once again.
MONTEREY, CA (BRAIN)—Bicycling magazine announced on Friday at Sea Otter the winners of the 2008 Editors' Choice Awards in the bike-specific category.
Bicycling's editor-in-chief Steve Madden, and product test director Matt Phillips, presented the awards to the 11 winners.
MONTEREY, CA (BRAIN)—Niner Bikes unveiled its limited edition M.C.R. frame on Friday afternoon at Sea Otter along with IMBA, which will receive the proceeds from the sale of the bikes.
MONTEREY, CA (BRAIN)—Shimano had a busy Sea Otter with the launch of two new mountain bike groups, a 29er wheelset and E-Thru 15-millimeter hubs.
Saint, Shimano’s freeride and downhill racing group, has also been redesigned since its introduction.
MONTEREY, CA (BRAIN)—SRAM launched new product on Friday to a swarm of Sea Otter media for both its road and mountain bike lines.
WATERTOWN, MA (BRAIN)—Seven Cycles has hired Jim MacLeod to be the company's director of global sales.
SINGAPORE (BRAIN)—BikeAsia, the Bicycle and Motorcycle Show of South-East Asia, held in Singapore from April 10-13, was a huge success.
MONTEREY, CA (BRAIN)—Sea Otter has announced dates for next year's show. It will be from April 16-19, 2009.
The first day of Sea Otter 2008 got off to a good start, with warm sun and blue skies. The forecast calls for continued blue skies and cooler temperatures over the weekend.
WILMINGTON, MA (BRAIN)—Sports Adventures International S.A., a newly formed Swiss investment group, has acquired Pedro’s from its parent company, Swix Sport USA.
The terms of the deal, which becomes effective May 1, were kept private.
BY NICOLE FORMOSA
PARKER, CO—James Modrell competed in triathlons for three years before he decided to turn his hobby into a full-time career.
BY JASON NORMAN
LAKE FOREST, CA—Models come. Models go. Manufacturers have always had to make some tough calls over dropping and adding models—and the last few years have been no exception.
BY NICOLE FORMOSA
LAGUNA HILLS, CA—Wading through the intricacies of a comprehensive liability insurance policy causes huge headaches for specialty retailers, but shrugging off the task can turn into a nightmare if a claim is filed against your business.
BY LYNETTE CARPIET
PARK CITY, UT—Sales of cycling gear online is nothing new. A quick Internet search turns up dozens of sites—including one that scours the Web for the best deals and presents results from more than 30 online sellers.