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North America

LONG BEACH, CA (BRAIN)—Antonio Cruz, one of America’s most prominent professional cyclists over the past two decades, has launched Cruz Industries, a new bicycle company focused on re-defining high-end bike innovation and design for professional cyclists as well as cycling enthusiast.

LONDON, United Kingdom (BRAIN)—Future, the special-interest media group, and world’s leading provider of cycling content, has launched (click on link)—the brand-new triathlon Web site from the teams behind Triathlon Plus magazine and the popular and Web sites.

Tagged Media/Publishing

LAS VEGAS, NV (BRAIN)—The Outdoor Industries Women’s Coalition, (OIWC), has announced Ellen Johnson and Tara Moeller as the winners of the 2010 Bike Industry Pioneering Woman and First Ascent awards.

Tagged Awards

PORT COQUITLAM, British Columbia (BRAIN)—Norco Products LTD has now launched its 2011 Norco BIkes Web site at (click on link).

Tagged Web/Internet / Distributor news

Gates will launch its new "Get On It“ branding campaign at Outdoor Demo. The slogan will appear on large banners at the Gates tent (D3119), where visitors can enter to win a bamboo belt-drive bike (pictured) from Boo Cycles. Bicycle Retailer will have an insert card announcing the Boo giveaway.

WATERLOO, WI (BRAIN)—Trek Bicycles has hired Trek women brand manager Leslie Prevish to kick start the women’s strategy, marketing and community efforts to encourage more women to ride and be healthier on two wheels.

Tagged People

FRIEDRICHSHAFEN, Germany (BRAIN)—The value of exports from Taiwan’s bike manufacturers shot up 31 percent in the second quarter of 2010 as the global economy recovered and fuel prices rebounded, according to the Taiwan External Trade Development Council.

Tagged Earnings/Financial Reports

KENT, WA (BRAIN)—Diamondback has unveiled a new Web site that speaks to mountain bikers, BMX riders, roadies and casual cyclists.

The new site offers a personal showroom of bikes, stock full of features like one-click bike shopping.

Tagged Web/Internet

MONTREAL, Quebec (BRAIN)—The Bicycle Trade Association of Canada's 11th Annual ExpoCycle—already the premiere opportunity for Canadian retailers to see next years bikes, parts and accessories under one roof—is ready to roll out a series of new “firsts," taking the show to a whole new level.

Tagged Tradeshows and conferences

You can touch this! CamelBak is playing host to a party called Hammer Fest with IMBA at its Dirt Demo booth. Anyone who signs up or renews their IMBA membership at Dirt Demo will get a free 2011 CamelBak LOBO (100 oz mountain bike pack with the new Antidote Reservoir and $75 retail value).

PORTLAND, OR (BRAIN)—United Bicycle Institute (UBI) will offer two new one-day seminars in disc brake technology and Chris King components at its Portland, Oregon location on October 5 and 6.

EUGENE, OR (BRAIN)—Rolf Prima has partnered with On the Edge Canada as its exclusive Canadian distributor.

Tagged Distributor news

LOS ANGELES, CA (BRAIN)—Sette Bikes has hired four new employees including Matt Dashiell as director of product development and brand management.

BOULDER, CO (BRAIN)—Boulder, Colorado, is typically one of the nicer and most picturesque places in the United States for mountain and road biking—except for right now.

FRIEDRICHSHAFEN, Germany (BRAIN)—For Chris Speyer, Raleigh’s vice president of sales and marketing, Eurobike used to be the time to cruise the show floor to check out trendsetting ideas or scope competitors’ product.

Tagged Tradeshows and conferences

SAN CLEMENTE, CA (BRAIN)—The publisher of Bike magazine is launching a sister publication directed at the road cycling market. Paved hit newsstands today and is planned as a quarterly, said Joe Parkin, the magazine’s editor.

Tagged Media/Publishing

Pierre Ostor, lead engineer at Park Tool for 15 years, has left the Park Tool Company and moved to Homer, Alaska. His wife, Cheryl, is now working for Kathy Sarns Irwin and Pat Irwin at Free Spirit sells cycling jerseys worlwide.

PURCHASE, NY (BRAIN)—PepsiCo has signed an agreement with The FRS Company to distribute its FRS Healthy Energy brand of products.

Tagged Distributor news

DENVER, CO (BRAIN)—Primal Wear is designing jerseys for national bike advocacy leader Bikes Belong and their new campaign,, which aims to collect the names of one million of the nation’s cyclists in order to show policy makers, the media and the public that bicycling is important and should be sup

Tagged Advocacy/Non-profits

FRIEDRICHSHAFEN, Germany (BRAIN)—The SRAM Cycling Fund has donated €50,000 to Spanish Cycling Associations.

Tagged Advocacy/Non-profits


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