GREENVILLE, SC (BRAIN)—H3O Partners, a strategic marketing and branding firm has formed a strategic partnership with Hincapie Sportswear.
George Hincapie is a partner in both firms, so the new partnership effectively links H3O’s brand with a premium consumer brand.
CARLSTADT, NJ (BRAIN)—Action Bicycle USA is now distributing rack maker Küat Innovations.
"The way it folds flat and fits anywhere is impressive, also the weight is a big plus," said Wayne Neufeld, purchasing director for Action Bicycle USA.
BOULDER, CO (BRAIN)—Electric bike maker Optibike has doubled its Boulder, Colorado-based workforce in 2008 and is now increasing its manufacturing space by taking over a former Beech Aircraft building in Boulder to accommodate a 230 percent increase in production.
Good news, OC mountain bikers, Whiting Ranch reopens its gates this Saturday for the first time since last October when the Santiago wildfire ripped through the famed park.
Steve Blick and the guys and gals at Oakley couldn't be happier about this news.
HORSHAM, England (BRAIN))—California accessories supplier Lezyne has signed British distributor Upgrade Bikes as its exclusive distributor in the United Kingdom.
FRIEDRICHSHAFEN, Germany (BRAIN)—Following last year‘s premiere which turned out well despite atrocious weather, the second Eurobike Demo Day will be taking place in a different location, Argenbühl/Allgäu, Germany.
GRENCHEN, Switzerland (BRAIN)—Swiss bicycle producer BMC has named its head of marketing and communications, Markus Zehnder, as its managing director after an abrupt split with his predecessor, Peter Kreuder.
"I've seen it all, from when I was a 17-year-old watching ABC Sports and watching him (LeMond) win the Tour by eight seconds. If you asked me to sum it up, I'd say it's a tragedy, bro. It's an American tragedy."
BRAIN wishes you and yours a Happy Fourth of July!
Regular news will resume on Monday, July 7th.
VAIL, CO (BRAIN)—The Vail Valley Foundation has pulled the plug on the inaugural Colorado Stage International Cycle Classic road bike race scheduled for August 22-24, 2008.
GREENVILLE, S.C. (BRAIN)—Hincapie Sportswear has relaunched www.GeorgeHincapie.com, the company’s Web site dedicated to co-owner and Team Columbia professional rider, George Hincapie.
EMMAUS, PA (BRAIN)—Rodale has appointed Jasen Thorpe to the position of editor-in-chief and brand director of Mountain Bike magazine, effective immediately.
We're happy to report that Blue Bicycles' marketing manager Ryan Barnett is back at home after spending nearly two months in the hospital and in therapy at the Shepherd Spinal Center in Atlanta, Georgia.
HOLBROOK, NY (BRAIN)—Iron Horse Bicycle Company is discontinuing sales of its middle and lower priced bicycles through independent bicycle dealers and will sell its high-end bikes exclusively through Randall Scott Cycle Company in Boulder, Colorado.
LAS VEGAS, NV (BRAIN)—An informal golf outing for 20 players will be held the morning after Interbike, Saturday, September 27 at the Paiute Sun Mountain course north of Las Vegas.
BETHEL, CT (BRAIN)—During the recent Bikes Belong board meeting, Cannondale Sports Group (CSG) president and chief executive officer Jeff Frehner pledged an additional $200,000 to support Bikes Belong and its mission to get more people riding bicycles more often.
GREENVILLE, S.C. (BRAIN)—Michelin North America will be raising bicycle tire and tube prices by up to 15 percent on products sold in the United States, Canada and Mexico. This increase will take effect Sept. 1.
Smart E-tailing's Mark Graff stopped by BRAIN world headquarters yesterday, showing off his new Colorado Share the Road license plate. Thanks to NiteRider's Jack Gresmer for stopping by as well to show off some new product and for a ride.
"I am saddened by today's decision. I am looking into my legal options and deciding on the best way to proceed."
CHICAGO, IL (BRAIN)—World Bicycle Relief has passed a major milestone in its “Project Zambia” healthcare initiative: More than 15,000 new, locally assembled bicycles have been distributed to volunteer health caregivers in a work-to-own partnership.