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"I am very excited. I want to have the best bike. It is very important to have the best if you want to win the Tour de France. This is why I made it a requirement to have Specialized as the team bike for my return to Astana.”

MARINA, CA (BRAIN)—Recently established Sidi America, Inc. has redrawn sales representation lines in the key Northern California-Western Nevada territory.

BY MEGAN TOMPKINS

LUSAKA, Zambia—Steven Chilinga swings his leg over the seat of his bicycle and pedals expertly along the rutted dirt path that leads from his home on the outskirts of the rural Zambian village of Keembe. A wisp of a boy, he must stand to reach the pedals of his adult-sized frame.

Tagged Advocacy/Non-profits

BY MARC SANI AND DOUG MCCLELLAN

TAICHUNG, Taiwan—Taichung Mayor Jason Hu beamed as he welcomed hundreds of product managers and executives to Taichung Bike Week.

Tagged Events / Taichung Bike Week

BY NICOLE FORMOSA

TAICHUNG, Taiwan—Taiwan executives project little or no growth in 2010 as the island’s manufacturing industry stabilizes in the wake of the global recession.

LEXINGTON, SC (BRAIN)—The Hawley Company’s 2010 catalog is now available and will start shipping to dealers this week.

Tagged Distributor news

MILAN, Italy (BRAIN)—The new year will be the 125th anniversary of the Italian Cycling Federation, and it will begin with an important agreement: Full Speed Ahead will be the new official partner of FCI for track sector through 2012.

ST. LAURENT, Quebec (BRAIN)—Intense Cycles and Outdoor Gear Canada (OGC) have signed an agreement making OGC the exclusive Canadian distributor for Intense Cycles.

Tagged Distributor news

A draft of the Los Angeles City Bike Plan was recently released and mountain bicyclists should be concerned with the direction it has taken.

COLORADO SPRINGS, CO (BRAIN)—The second annual Peak Region Cyclist Bicycle Show hopes for even better results than last year when more than 500 people showed up.

Also, more than 40 vendors attended last year's show including Moots, Magura, Carmichael Training Systems and REI.

Tagged Events

BRAIN wishes you and yours a Happy New Year! Regular news will resume Monday, January 4.

Tagged BRAIN News

Click on link to see video of the Amsterdam Beer Bike.

DENVER, CO (BRAIN)—Mountain bike clothing manufacturer, Royal Racing, has now established its U.S. operation. Union Sports Group LLC (USG LLC) will have the sole responsibility for the distribution of all Royal Racing products in both North and South America.

Tagged Distributor news

NOVATO, CA (BRAIN)—Mark Weir's Marin County home—that he shares with his wife, Sue, and son, Gus—burnt down Sunday evening, as a fire broke out in the garage and spread throughout their home.

The family got out safely after being alerted by the fire alarm system.

Tagged People

MOUNT RAINER, MD (BRAIN)—Erik Kugler, managing partner of Cadence Retail Group, LLC, has announced the formation of a new consulting business focusing on the specialty retail industry, including the bicycle retail channel of trade, in partnership with the Gluskin Townley Group, LLC.

PHILADELPHIA, PA (BRAIN)—The Bicycle Supplier Parts Association (BPSA) reports that October on October shipments to retailers fell by 11 percent, and sales fell by 5 percent over 2008. October bicycle imports are also down over last year, according to the Department of Commerce import statistics.

Tagged Earnings/Financial Reports

BEAVERTON, OR (BRAIN)—Yakima has tied its future to a Taiwan company that—among many other items—makes water filtration products and water coolers for Whirlpool. It seems an unlikely merger, but Kemflo International also makes parts for Yakima’s racks, and has for the last nine years.

Tagged Mergers & Acquisitions

“I have been through a lot of adversity in my life and I have fought through it and succeeded but the journey has been far from easy. I think that it is an important message for these kids at this time in their life. Everything might look hopeless, but it is only temporary.

SPEEDWAY, IN (BRAIN)—W H Worrall & Co is now an authorized distributor of Zipp products in the New Zealand market.

Tagged Distributor news

HELSINKI, Finland (BRAIN)—A shake up at the top of Amer Sports, parent company of Mavic, has resulted in the appointment of a new president and chief executive officer.

Tagged People

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