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Posted April 8, 2009

MILL VALLEY, CA (BRAIN)—Wilderness Trail Bikes has added Kenny Burt to the company’s U.S. Tech Rep team.

WTB is ramping up its tech rep team to strategically increase its brand awareness and sales across the country.

Posted in North America Tagged People
Posted April 8, 2009

BLOOMINGTON, MN (BRAIN)—Quality Bicycle Products will now distribute Valencia Sport Group brands that include Sixsixone, Royal and Sunline.

Posted in North America
Posted April 7, 2009

Don't tell Jamie Ortiz you can't put in serious miles on an Electra. Ortiz pedaled her Electra Townie (shown here) 40 miles on Sunday from Ocean Beach south through downtown San Diego and across to Coronado Island.

Posted in North America
Posted April 7, 2009

MONTEREY, CA (BRAIN)—Top executives from across the industry spectrum will share their views on how the economic downturn is affecting our business in a panel at the Bicycle Leadership Conference next week.

Posted in North America Tagged Events
Posted April 7, 2009

CENTRAL ISLIP, NY (BRAIN)—A judge converted the Iron Horse Bicycle Company bankruptcy case from Chapter 7 liquidation to Chapter 11 reorganization on Tuesday.

Posted in North America
Posted April 7, 2009

BRAUNSCHWEIG, Germany (BRAIN)—Germany’s Isaac Cycles has closed its German sales office where it handled marketing, taking orders, catalogs and more, according to Rudy Reimer, sales manager for Ochsner.

Ochsner distributes Isaac frames in the United States.

Posted in North America
Posted April 6, 2009

MONTEREY, CA (BRAIN)—Is your company in compliance with CPSIA rules? If you are unsure, do your company a service and join a collective industry effort by attending the Bicycle Leadership Conference during Sea Otter next week.

Posted in North America Tagged Events
Posted April 6, 2009

LAGUNA NIGUEL, CA (BRAIN)—Pedro's Christopher Zigmont has joined Press Camp as an advisor under the banner of a new company called Lifeboat Events.

Posted in North America Tagged People
Posted April 6, 2009

TEMPE, AZ (BRAIN)—Titus Cycles has signed an exclusive partnership agreement with Rymax Marketing Services, the largest National Manufacturer’s representative in the incentive industry.

Posted in North America
Posted April 6, 2009

The BRAIN Blog now has an RSS feed. So if you haven't already signed up, click on link.

Posted in North America
Posted April 6, 2009

SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike Outdoor Demo East, traditionally a trade-only event, will now be open to the public on Saturday Oct. 10 and Sunday Oct. 11, 2009 at Roger Williams Park in Providence, Rhode Island. The first two days of Outdoor Demo East, Thursday Oct. 8 and Friday Oct.

Posted in North America Tagged Tradeshows and conferences / Interbike
Posted April 5, 2009

“We’ve worked too hard and too long on the Strida to develop and market the product and to just sit back and watch our sales dwindle just wasn’t going to continue. I hope other Taiwan manufacturers will view our action as an example for others to follow.”

Posted in North America
Posted April 5, 2009

SANTA FE, NM (BRAIN)—Bicycle parts distributor BTI has launched a revamped and more interactive website.

The new site offers a revised consumer face, new dealer area and presents the public debut of its employee blog. Exclusive brands also receive increased exposure in the new site.

Posted in North America Tagged Web/Internet
Posted April 5, 2009

ARCATA, CA (BRAIN)—Following a successful fundraising campaign last August, Kinetic Koffee has designated World Bicycle Relief as the recipient of 10 percent of net coffee sales at the upcoming Sea Otter event in Monterey, California.

Posted in North America Tagged Consumer Expos and Rides
Posted April 5, 2009

WASHINGTON, D.C (BRAIN)—Members of the bicycle industry joined a rally on Capitol Hill last week to help urge legislators to amend the Consumer Product Safety Information Act.

Posted in North America
Posted April 2, 2009

"We have a sense of humor. In fact, we've done our share of April Fools' releases in the past. Truth is, there is nothing funny about confusing people about product quality. The 2010 RockShox BoXXer successfully went into production in March, and is currently shipping to customers around the globe."

Posted in North America
Posted April 2, 2009

EVANSTON, IL (BRAIN)—After eight years with Veltec Sports, Josh Greenberg has been hired by Lake Cycling to lead the organization as its managing director.

Posted in North America Tagged People
Posted April 2, 2009

BUELLTON, CA (BRAIN)—Don’t be surprised if you turn on the TV one of these days and see Bob Fox sitting at the final table of the World Poker Tournament. Before Fox started his now multi-million dollar suspension company in 1974, he put food on the table by moonlighting as a professional poker player.

Posted in North America Tagged People
Posted April 2, 2009

BEDFORD, PA (BRAIN)—It wasn’t too long ago that Cannondale actually added 7,000 square feet solely for carbon fiber production to its 225,000 square foot Bedford, Pennsylvania, manufacturing facility “to speed up time to market.”

Posted in North America
Posted April 2, 2009

BETHEL, CT (BRAIN)—Dorel Industries' Recreational/Leisure segment has launched a multi-faceted Worldwide Centers of Excellence program, where Bedford, Pennsylvania's manufacturing will slowly be shifted to Taiwan by 2010, while remote offices in Lake Forest, California (pictured), Longmont, Colorado, and an IBD-focu

Posted in North America

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