Industry News

SAN JUAN CAPISTRANO, CA (BRAIN)—Qualified buyers can register online to participate in the industry's premier tradeshow and demo event, the Interbike International Bicycle Expo 2011, September 14-16, preceded by OutDoor Demo on September 12 and 13.

Tagged Tradeshows and conferences / Interbike

Not sure anyone could have captured NCFM's battle with Sea Otter better than Bicycling's Joe Lindsey, in his report entitled "Sea Otter Will Be Crawling with Chicks."

Click on above link to check it out.

MANCHESTER, NH (BRAIN)—The Bike Cooperative has launched its first national promotion website to support its second annual Great American Bike Sale.

LAGUNA HILLS, CA (BRAIN)—Leisure Trends is holding a webinar today entitled "Pre Bicycle Leadership Conference Presentation."

The webinar will discuss cycling retail sales trends with a special emphasis on components, parts and accessories.

Tagged Web/Internet

MUNICH, Germany (BRAIN)—This year Munich's Bike Expo will open with its first Demo Day for retailers and media members.

Tagged Tradeshows and conferences / Racing & Sponsorship

MONTEREY, CA (BRAIN)—In what many people read as a belated April Fools’ joke was actually quite real, as the National Coalition for Men in San Diego objected to the Sea Otter Classic “Ladies Day” celebration.

Tagged Consumer Expos and Rides / Sea Otter Classic

APTOS, CA (BRAIN)—Mountain Bikers of Santa Cruz (MBOSC) have announced the event schedule and sponsor list for the 2nd Annual Santa Cruz Mountain Bike Festival (SCMBF) at the Aptos Pump Track and Post Office Dirt Jump Park in Aptos Village, California on April 9 and 10.

Tagged Events

BY Marc Sani

TAIPEI, Taiwan—Many U.S. and European accessory brands have long had a presence in Asian markets. But those same brands are now enjoying a fundamental shift in sales as newly affluent Asian consumers clamor for quality brand names.

Tagged Taipei Cycle Show

BY Matt Wiebe

DELTA, Canada—The Maxxis-Rocky Mountain team recently showed up for training camp—their bikes sporting new Race Face cockpits and components—only to learn that Race Face had gone out of business. The Canadian component brand was one of the team’s main sponsors.

BY Doug McClellan

James Moore sees it most starkly after the holidays, when parents bring the big-box bikes they bought for their children to his bike shop.

DENVER, CO (BRAIN)—Cycling apparel-maker Primal Wear has teamed up with the Sea Otter Classic to support the Semper Fi Fund, an organization dedicated to providing financial support to injured and critically ill members of the U.S. Armed Forces and their families.

Tagged Consumer Expos and Rides / Sea Otter Classic

WOODINVILLE, WA (BRAIN)—Full Speed Ahead is now the distributor for SRM FSA cranksets in Asia.

Tagged Distributor news

CHICAGO, IL (BRAIN)—Sander Rigney has recently been promoted to SRAM category manager for suspension.

Tagged People

CHATTANOOGA, TN (BRAIN)—Kirk Pacenti of Pacenti Cycle Design sold his 12-year old company to the investment group, Top Five, also from Chattanooga, Tennessee.

Tagged Mergers & Acquisitions

Interbike's original founder Steve Ready is coming out of retirement (well, sort of) to write a few blog posts for us over the next month. His first blog, which will go live tomorrow on BRAIN's front page, will discuss Berkeley, California, as a bike town.

BOULDER, CO (BRAIN)—The Bikes Belong Foundation has announced a $100,000 grant from REI (Recreational Equipment, Inc.) to expand their Bicycling Design Best Practices Program.

Tagged Advocacy/Non-profits

WHISTLER, British Columbia (BRAIN)—T2R-Distributors is now distributing IXS – Sports Division’s mountain biking safety wear and clothing within Canada.

IXS produces a comprehensive range of protective wear and clothing designed specifically for mountain bikes.

Tagged Distributor news

PORTLAND, OR (BRAIN)—Auto maker Audi has teamed up with custom bike brand Renovo Hardwood Bicycles to offer a line of high-end belt-drive performance bicycles that are both fashionable and functional.

RIEDSTADT, Germany—Clayton Goldsmith, global aftermarket sales manager at Hayes Bicycle Group, resigned from his position effective April 1 to start two new distribution business ventures.

Tagged People

KENT, WA (BRAIN)—Raleigh America is now on board with 3point5.com, a site that offers retailers training exercises and “edu-­‐games” to better associate themselves with the brands and products sold in their retail locations.

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