Industry News

MUNICH, Germany (BRAIN)—Bike Expo will be renamed ISPO Bike next year and move to Aug. 16 to 19 as it looks to become a must-attend industry tradeshow.

Tagged Tradeshows and conferences

IRVINE, CA (BRAIN)—As Felt Bicycles introduced its 2012 product offerings to the cycling media at its Irvine, California headquarters yesterday, the company looks to bring its racing and performance heritage to a wider audience with more options at better price points.

Tagged Events

IRVINE, CA (BRAIN)—Joe Lawwill has joined Shimano American Corporation as the mountain bike marketing specialist.

Based out of company headquarters in Irvine, California, he will take over all aspects of mountain bike marketing including advertising, sponsorship, events and public relations.

Tagged People

MORGAN HILL, CA (BRAIN)—More than 575 retailers from around the United States joined 170 international dealers at the 2012 Specialized Dealer Event in Monterey, California. It concluded over the weekend.

Tagged Events

LA CANADA FLINTRIDGE, CA (BRAIN)—Norbert Olberz, founder of Sport Chalet, passed away from natural causes last Friday. He was 86.

Tagged People


BOULDER, CO (BRAIN)—Veltec Sports is in the process of shutting down operations. Its Dutch parent company began laying off staff at the offices and warehouse in Carson City, Nevada, and Boulder, Colorado, earlier this week.

“Hanging out with Yeti fans from all over the world, riding with them—it always reminds us exactly why we do what we do. When we get back to the factory after Tribe Gathering–and recover from the festivities–we always are extra motivated to live up to our fans expectations.”

SCHWEINFURT, Germany (BRAIN)—SRAM will layoff another 27 people at its Schweinfurt, Germany, factory by the end of this month as it completes the second phase of its production shift to Taiwan.

PARSIPPANY, NJ—Kent International’s largest customers are mass-market retailers. But lately, bike shops looking for lower-priced entry level models are turning to the company to fill in their lines.

By Nicole Formosa

TAIPEI, Taiwan—It’s been a difficult road full of uncertainty for Joshua Hon and his mother Florence Shen, as they launch a new folding bike brand that competes with Dahon, a family company they both spent decades championing.

CHAM, Switzerland (BRAIN)—Specialized has expanded its European headquarters in Switzerland adding R & D and engineering staff to work on projects specific to the domestic bike market.

MAINZ, Germany (BRAIN)—The city of Mainz, Germany introduced a 4 million euro plan to integrate bicycles into the city’s public transportation system this week.

“We are working to build private sector support for a bike share system that has a lot of interest and a groundswell of financial support already."

—Craig Staley, GM of Mellow Johnny's. A group of private investors, led by Mellow Johnny's, is rallying to make an Austin bike share system a reality.

LOS ANGELES, CA (BRAIN)—After one too many close calls because of rutted and washed out trails in the Southern California trail systems, 18-year industry veteran and music producer Jim Furey has had enough and will be using album sales from his music project Solarno (click on link) to help raise funds for the Intern

Tagged People

FOOTHILL RANCH, CA (BRAIN)—Oakley's Steve Blick and his family have launched "I Ride For the Kids" ( A portal of information inspired by sports, “I Ride For the Kids” serves as a resource for families dealing with Pediatric Cancer.

Tagged Advocacy/Non-profits / People / Web/Internet

SYDNEY, Australia (BRAIN)—Stan Mavis is transitioning out from his post as president of Serotta Sport, and has teamed with Woolmark to help grow awareness and demand for Australian Merino wool within the sports apparel sector.

Tagged People

"The Danube Bike Path is by far our top seller and has been since BikeToursDirect started eight years ago. It's especially popular among families and first-time cycle tourists because it's flat, well-marked and on a dedicated asphalt path away from traffic.

SCOTTSDALE, AZ (BRAIN)—A new retail and training facility, set to open in early August, aims to become cycling’s most comprehensive performance center.

LOS ANGELES, CA (BRAIN)— is saying not so fast to California when it comes to the recent state law requiring all companies with operations or affiliates to collect sales tax.


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