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North America

GUNNISON, CO (BRAIN)—By donating money with each new subscription, Mountain Flyer magazine has already raised thousands of dollars this year that will go toward building new trails and working on access issues.

Tagged Media/Publishing

SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike, producer of the International Bicycle Expo and OutDoor Demo trade only events, has announced that buyer attendee registration is now open. Qualified buyers can register by clicking on link.

Tagged Tradeshows and conferences / Interbike

OLNEY, IL (BRAIN)—Magura USA will become the exclusive distributor of Uvex brand bicycle products in the United States beginning June 1. Magura dealer direct distribution will focus on Uvex’s helmets and sunglasses.

Tagged Distributor news

VISTA, CA (BRAIN)—Haro Bicycles has appointed Allan Cooke to the position of BMX brand manager.

Tagged People


BOULDER, CO—The industry’s biggest nonprofit organizations—Bikes Belong, IMBA and Adventure Cycling—deliver good value for the contributions and dues they receive, an analysis of their financial records show.

Tagged Advocacy/Non-profits



MINNEAPOLIS, MN—Electric bikes will soon be displayed alongside flat-screen TVs, gaming systems and refrigerators as Best Buy adds the budding category to the vast array of products it sells.

MADISON, WI (BRAIN)—CycleOps Power has launched a new dealer program called the "CycleOps Power Training Course."

The CycleOps Power Training Course is a turnkey event to bring educational content to customers.

A group of Shimano employees tackle Bike to Work day together.

SANTA FE, NM (BRAIN)—BTI has inked an exclusive deal to distribute Italian protective gear manufacturer Dainese MTB's product line to North American retailers.

Tagged Distributor news

OSAKA, Japan (BRAIN)—Shimano’s sales were down, but the company still managed to increase its net profit by 3 percent over its first quarter ending March 31, 2009.

Tagged Earnings/Financial Reports

GOLDEN, CO (BRAIN)—Anthony Sloan, in charge of Yeti Cycles' Rocky Mountain demo program, passed away in his sleep on May 6. He was 37 years old.

Tagged People

BETHESDA, MD (BRAIN)—The Consumer Product Safety Commission denied the industry’s petition to exclude children’s bikes from a strict new lead law on Tuesday, but granted a two-year stay of enforcement giving manufactures a bit of breathing room to figure out how to best comply with the rule.

TAMPA, FL (BRAIN)—American Classic launched a new website to promote the company’s new branding and wheel products. The new site features the technology and captures the new image of the brand.

Tagged Web/Internet

SAN JOSE, CA (BRAIN)—Look Cycle has introduced the Look 585 Trade Up Program.

Designed to get cycling enthusiasts onto the legendary 585, this program offers consumers a $500 credit towards the purchase of a 2009 Look 585 frame when they bring in their existing frame from any manufacturer.

VALENCIA, CA (BRAIN)—H3 Publications has hired Alan Davis as Decline magazine’s senior photographer.

Tagged Media/Publishing

Over 650 bell ringers filled a Boulder high school field last Saturday, raised over $18,000 to help a single mother of four fighting cancer, and shattered a world record.

VENTURA, CA (BRAIN)—Nema has hired Gregorio de Haro to develop and manage all of Nema’s export business.

Tagged People

SAN DIEGO, CA (BRAIN)—Gran Fondo USA LLC has announced the renewal of Colnago’s title sponsorship of Gran Fondo Colnago San Diego and the launch of the inaugural Gran Fondo Colnago Philadelphia in 2010.

Tagged Events

TEMPE, AZ (BRAIN)—Titus Cycles has launched a free Garmin GPS promotion for its retailers centered around the cutting edge, 305 GPS enabled cycle-computer.


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