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North America

TEMECULA, CA (BRAIN)—Intense Cycles had launched an online store for soft goods at (click on link).

The store currently has t-shirts, hats and socks. Hooded sweatshirts, jerseys and other items will be added shortly.

Tagged Web/Internet

BOULDER, CO (BRAIN)—Bikes Belong has announced six fall grant awards that will help put more people on bicycles more often in Arkansas, California, Colorado, Pennsylvania, South Carolina and Virginia.

Tagged Advocacy/Non-profits

SALT LAKE CITY, UT (BRAIN)— Bikes for Kids Utah, a non-profit 501(C)3 organization, will purchase 1,000 Bikes for Kids Utah-branded bicycles from Ames, Iowa-based Cycle Force Group.

Tagged Advocacy/Non-profits

WASHINGTON, D.C. (BRAIN)—Online voting opened for the Alliance for Biking & Walking's inaugural People Powered Movement Photo Contest.

LAGUNA NIGUEL, CA (BRAIN)—Lifeboat Events has announced details of exhibitor pricing and retailer travel subsidies for DealerCamp, which will take place July 29–31, 2010, in Deer Valley, Utah.

Tagged Events

VANCOUVER, British Columbia (BRAIN)—Race Face Performance Products is expanding its Canadian aftermarket distribution by appointing two new distribution partners in Canada—Kempter Marketing and Quality Bicycle Products (QBP), while providing dealers the option of buying direct from Race Face.

Tagged Distributor news

SAN DIEGO, CA (BRAIN)—BBPR, the San Diego based PR consultancy, is introducing the Lifestyle Communications Audit (LCA)—a review process aimed at helping action sports brands evaluate their communications programs and potentially realize new opportunities that take advantage of existing assets.

DURANGO, CO (BRAIN)—Two of the outdoor industry’s best-recognized and successful public relations agencies, Verde PR & Consulting and Base Camp Communications, have merged. The new firm will retain the name Verde PR & Consulting.

WATERTOWN, MA (BRAIN)—Do you wonder what it takes to design a new bike? How are design decisions made? That and more will be published on Seven Cycle’s blog,

Tagged Web/Internet

LEXINGTON, SC (BRAIN)—The Hawley Company purchasing director Dave Carson is leaving the company at the end of the month and will move back to the Seattle area.

Tagged People / Distributor news

WATKINSVILLE, GA (BRAIN)—Tifosi Optics has hired Tom Cox as director of sales and operations.

Tagged People

RALEIGH, NC (BRAIN)—William Sherod (WS) Smith, a retired sales rep who serviced territories in North Carolina for many different companies, passed away on November 20 of complications from ALS, or Lou Gehrig’s Disease. He was 69.

Tagged People


SAN JOSE, CA—In the four years since Look Cycle left Veltec to form its own U.S. subsidiary, the French manufacturer has more than doubled the size of its business in the states and increased its dealer base by 30 to 40 percent.


PHILADELPHIA, PA—As bicycle suppliers tallied their inventory at the end of September, they found overall inventory was 39 percent higher than a year ago and shipments to retailers had dropped 9 percent.


SEYMOUR, CT—While lawmakers are busy working on health care reforms in Washington, D.C., suppliers and retailers are also busy—trying to figure out the best way to give their employees quality medical benefits while eyeing the bottom line.

LAGUNA HILLS, CA (BRAIN)—Sportiva Importare USA has reached a long term distribution agreement with the Italian bike brand Viner.

Viner bikes was established in 1947. Since then the company has been hand producing a range of high level frames in its factory in Pistoia, Tuscany.

Tagged Distributor news

OKLAHOMA CITY, OK (BRAIN)—Coalition has hired Matt Colisch as its team manager.

MARICOPA, AZ (BRAIN)—Starting in 2010, industry veteran Rich Vitiello will be in charge of all OEM and aftermarket sales worldwide for Funn MTB products.

SCOTTS VALLEY, CA (BRAIN)—Easton Cycling has made significant investments in new talent and infrastructure in an effort to grow leadership in the wheel and components market.

LAGUNA BEACH, CA (BRAIN)—Crank Brothers is suing Easton-Bell Sports claiming that certain Blackburn compact manual air pumps infringe on the 529 patent.

The 529 patent covers compact manual air pumps that have selectable high volume and high-pressure modes.


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