The new Guide RSC lever.

CHICAGO (BRAIN) — SRAM is launching a new mountain bike disc brake family called Guide, which will be available in June. SRAM said it started from scratch in designing the new line, which is notable for not including the Avid brand.

JOHANNESBURG, South Africa (BRAIN) — Profits from the sales of Scicon's new Qhubeka Scicon saddlebags will support a program that helps mobilize people on bicycles in South Africa.

BOXTEL, Netherlands (BRAIN) — The new Dutch brand Allez Cycling offers cycling-themed T-shirts for men and women.

STOCKHOLM (BRAIN) — The Bookman Cup Holder is intended to be a simple and attractive way to help city cyclists who also happen to be coffee enthusiasts.

LOS ANGELES (BRAIN) — Pure Fix Cycles adds to its premium fixed-gear line with the new Coolidge drop-bar bike.

BOULDER, Colo. (BRAIN) — Zeal Optics' new Memphis sunglass is part of its Crafted series of biodegradable sunglesses.

The frames are made of a biodegradable acetate based on Italian-grown cotton. 

TEMECULA, Calif. (BRAIN) — Almost two years after debuting its aluminum Tracer 27.5 in the then-novel 650b wheel size at Sea Otter, SoCal's Intense Cycles launches a new refinement of the enduro/trail bike with the Tracer T275 carbon.

BOSTON (BRAIN) — Stromer is recalling about 1,300 Stromer ST1 women's and men's e-bikes, models M33 Elite and P48 Platinum, because the fork can break during use. The company has received one report of a fork breaking, resulting in minor scrapes and bruises to the rider.

Tagged Electric bike
The activity feed on the new app.

SAN FRANCISCO (BRAIN) — Strava has made a major update to its mobile app, making it more social and combining its running and cycling apps into one app.

The app is now available in 11 languages, with the addition of Dutch, Japanese, Korean, Russian and Traditional Chinese.

Tagged Mobile bike apps

BOULDER, Colo. (BRAIN) — RockyMounts is offering new low-profile crossbars and towers for bike and ski racks.

The Ouray Crossbar and Flagstaff Towers integrate with most vehicle's factory roof rails.

BOISE, Idaho (BRAIN) — K-Edge—maker of aluminum chain catchers and mounts for cycling computers and cameras—has lowered its pricing as much as 20 percent at retail.

"Step-Over Red" is a new color for the Boda Boda.

PETALUMA, Calif. (BRAIN) – Yuba Bicycles has updated its Boda Boda cargo bike for 2014 and created new accessories for carrying children, adult passengers, groceries or a surfboard.

The new Boda Boda will be available for purchase in April for $995 retail.

CHICAGO (BRAIN) — SRAM on Tuesday released details of its Force CX1 group, a single-chainring cyclocross racing parts kit that borrows technology from its single-chainring mountain bike groups. Several SRAM-sponsored racers were spotted using the group during the 2013-2014 cyclocross season.  

COLORADO SPRINGS, Colo. (BRAIN) — SRM has released a new line of single-chainring mountain bike power meters.

IRVINE, Calif. (BRAIN) — Shimano has unveiled a new disc-brake compatible carbon road wheel, the WH-RX830.

MILWAUKEE (BRAIN) — BTI and Olympic Supply are distributing Uncle Dick's Bead Slip and Brush Bags this year. Uncle Dick's Bead Slip is a lubricant that helps bicycle mechanics with tough tire installations.

Tagged Distributor news
Company first announced recall in December.
The TRP Spyre

WASHINGTON (BRAIN) — The Consumer Product Safety Commission has published a recall notice for about 2,000 TRP mechanical disc brake calipers sold last year.

CHICAGO (BRAIN) — SRAM will be delivering its updated hydraulic road brakes during the second half of April, president Stan Day announced on video Thursday.

TAIPEI, Taiwan (BRAIN) — WTB launched a new mountain bike saddle at the Taipei International Cycle Show this week, the High Tail. The company said the saddle is designed to give increased rear tire clearance on full suspension 650b bikes, and was inspired by Pivot Cycles' president and founder, Chris Cocalis.

Tagged Taipei Cycle Show

PETALUMA, Calif. (BRAIN) — CamelBak is entering the filtered-water pitcher market with a new product that it claims filters water as fast as a faucet.


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