DENVER, CO (BRAIN) — Rudy Project has added a new line of casual, sports-inspired sunglasses, the Deewhy line.
The line is named for an Australian beach and the company says the line "gives an unmistakable and stylish sport style to those carefree moments."
INDIANAPOLIS, IN (BRAIN) — SRAM-owned Zipp Speed Weaponry is introducing two new road wheels that will sell for lower prices than the company has hit in several years.
WHITE RIVER JUNCTION, VT (BRAIN) — Ibex's Shak City Roller was designed as a do-it-all riding jacket.
PHILADELPHIA, PA (BRAIN) — For 2013 Breezer has brought back the Storm line of hardtails, which includes three models with 29er wheels and one model with 26-inch wheels.
POZZOLEONE, Italy (BRAIN) — Later this year Fizik plans to launch a line of cockpit components, including handlebars, stems and seatposts. In the meantime, the Italian brand is testing its new parts with the French World Tour team, Ag2r-La Mondiale.
BOULDER, CO (BRAIN) — VeloPress' latest title is a book on core training by pro road racer Tom Danielson and personal trainer Allison Westfahl.
LAS VEGAS, NV (BRAIN) — Garmin is introducing a variety of new products, including at least two new cycling computers, at this week's massive Consumer Electronics Show in Las Vegas.
BOULDER, CO (BRAIN) — Blackburn's new Airtower Shop Pump is intended for daily use and abuse at the shop level.
PORTLAND, OR (BRAIN) — Rapha has launched its product line tied to its sponsorship of the Team Sky team, including defending Tour de France champion Sir Bradley Wiggins. Rapha has a four-year agreement with the team.
POSTFACH, Germany (BRAIN) — Disc brakes on road bikes? Not so fast, says Germany’s brake specialist, Magura.
Magura has launched a study logging how a number of test riders use disc brakes over miles of European roads before deciding whether the technology is an option for the company.
BOISE, IDAHO (BRAIN) — With an eye toward aggressive trail riding, retailer Alan Klarc is setting up in-house fabrication for a line of steel mountain bikes to be sold through his Boise shop, Velomech, starting this spring or summer.
MILAN, Italy (BRAIN) — Deda Elementi is offering a line of 31.7 mm diameter stems and handlebars for 2013, including a sub-100 gram stem.
The company claims its Superleggero stem is the lightest production stem on the market at 99 grams for the 110 mm length.
LANCASTER, PA (BRAIN) — Seatsleev is a minimalist way for riders to carry essentials on the bike. The saddle pack is made of heavy gauge elastic bands and a grippy fabric to hold a tube, CO2 cartridges, tire levers and a multi-tool.
SAN FRANCISCO, CA (BRAIN) — Strava has added more advanced power and heart rate analysis features to its premium subscription service.
MILWAUKEE, WI (BRAIN) — Fyxation is offering a new kit that includes a Gates pedal strap and a Gates platform pedal. The urban-oriented brand says the straps are becoming a popular alternative to clips and straps or clipless pedals for fixed gear riders and commuters.