FRIEDRICHSHAFEN, Germany (BRAIN)—Look unveiled its new S-Track mountain bike pedal to the press Wednesday morning. The pedal, named S-Track for single track, is targeted to a wide range of riders from cross-country to all-mountain and enduro.
FRIEDRICHSHAFEN, Germany (BRAIN)—Electra is putting the “E” into its name with a new SRAM-powered electric bike that U.S. dealers can test ride at Interbike.
FRIEDRICHSHAFEN, Germany (BRAIN) — SRAM is updating its first road group, called Force, with improved chainrings, shifters and rear derailleurs, the company announced Wednesday.
FRIEDRICHSHAFEN, Germany (BRAIN) — The Thule Group combined its expertise in racks and luggage to create its newest product line, a range of panniers, racks, saddle bags and handlebar mounted iPhone and iPad sleeves called Pack n’ Pedal.
FRIEDRICHSHAFEN, Germany (BRAIN) — Distributors, retailers and consumers need to order their Gore cables now. The company plans to exit the business by year’s end. Several OE customers, including SRAM, along with key distributors in the U.S.
WASHINGTON, D.C. (BRAIN) — Eecycleworks LLC is working with the U.S. Consumer Product Safety Commission to recall about 400 of its eebrake caliper brakes for road bikes.
SAN DIEGO, CA (BRAIN)—WD-40 Co., whose penetrating oil has been a household name since the 1950s, is launching WD-40 BIKE, a new business unit focused exclusively on cycling-specific maintenance products.
RATZENRIED, Germany (BRAIN)—At a press conference Tuesday during Demo Day, Fox unveiled a smartphone app to help riders set up their front and rear suspension. The free app is designed to work with all of Fox’s 2013 shocks. It will be available for the Android, iPhone and iPad as early as next week.
CHATSWORTH, CA (BRAIN) — Currie Technologies is introducing an award-winning new electric bicycle to the U.S. market at Interbike next month. The eFlow E3 Nitro, features a high-capacity Samsung lithium-ion battery pack that is integrated into the seatpost.
JüLICH, Germany-SRM is introducing a new power meter that works with 2x10 mountain bike drivetrains, including those with Rotor Q-Rings.
CINCINNATI, OH (BRAIN)—The sports nutrition company Infinit is introducing a line of sports drinks developed specifically for women.
The new Isis line was designed to be isotonic, meaning it has the same percentage of dissolved minerals as body fluids.
MILL VALLEY, CA (BRAIN)—WTB is introducing a new saddle line this fall, aimed at all-mountain riders.
WTC worked with all-mountain riders Mark Weir and Jason Moeschler to develop the Volt saddle line, which includes four models ranging in retail price from $60 to $150.
(BRAIN)—Shimano's PRO component brand is introducing a line of three high-performance saddles this fall, with an interactive online feature that helps consumers choose which model is right for them
APTOS, CA (BRAIN) Friday August 17 2012 1:56 PM MT—Praxis Works is now selling a cold-forged chainring set in the increasingly popular 'semi-compact' ring size: 36-52.
BLOOMINGTON, MN (BRAIN) — 45NRTH, a Minnesota company that offers winter bike tires, is introducing a $325 winter cycling boot that is SPD compatible, has Thinsulate and fleece insulation and a high-tech insulation material around the cleat.
MADISON, WI (BRAIN)—Planet Bike is offering a two-pack of 25 gram threaded CO2 cartridges. The larger cartridges are ideal for 29er tires and larger high pressure touring tires.
FLETCHER, NC (BRAIN)—Cane Creek Cycling Components is offer a suspension Tuning Field Guide, which contains a simple three-step process for shock tuning. Cane Creek created the guide to support the recent Specialized 2013 Sales event in Snowbird, Utah.
LAGUNA BEACH, CA (BRAIN)—Crankbrothers is introducing a new wheelset intended for longer-travel 29er bikes.
The iodine 29er wheels have a completely redesigned rim profile from the 26-inch iodine.
DENVER, CO (BRAIN)—Sampson Sports is producing several limited edition souvenir bike products for this month's USA Pro Cycling Challenge stage race in Colorado.