SAN DIEGO, CA (BRAIN)—WD-40 Co., whose penetrating oil has been a household name since the 1950s, is launching WD-40 BIKE, a new business unit focused exclusively on cycling-specific maintenance products.
RATZENRIED, Germany (BRAIN)—At a press conference Tuesday during Demo Day, Fox unveiled a smartphone app to help riders set up their front and rear suspension. The free app is designed to work with all of Fox’s 2013 shocks. It will be available for the Android, iPhone and iPad as early as next week.
CHATSWORTH, CA (BRAIN) — Currie Technologies is introducing an award-winning new electric bicycle to the U.S. market at Interbike next month. The eFlow E3 Nitro, features a high-capacity Samsung lithium-ion battery pack that is integrated into the seatpost.
JüLICH, Germany-SRM is introducing a new power meter that works with 2x10 mountain bike drivetrains, including those with Rotor Q-Rings.
CINCINNATI, OH (BRAIN)—The sports nutrition company Infinit is introducing a line of sports drinks developed specifically for women.
The new Isis line was designed to be isotonic, meaning it has the same percentage of dissolved minerals as body fluids.
MILL VALLEY, CA (BRAIN)—WTB is introducing a new saddle line this fall, aimed at all-mountain riders.
WTC worked with all-mountain riders Mark Weir and Jason Moeschler to develop the Volt saddle line, which includes four models ranging in retail price from $60 to $150.
(BRAIN)—Shimano's PRO component brand is introducing a line of three high-performance saddles this fall, with an interactive online feature that helps consumers choose which model is right for them
APTOS, CA (BRAIN) Friday August 17 2012 1:56 PM MT—Praxis Works is now selling a cold-forged chainring set in the increasingly popular 'semi-compact' ring size: 36-52.
BLOOMINGTON, MN (BRAIN) — 45NRTH, a Minnesota company that offers winter bike tires, is introducing a $325 winter cycling boot that is SPD compatible, has Thinsulate and fleece insulation and a high-tech insulation material around the cleat.
MADISON, WI (BRAIN)—Planet Bike is offering a two-pack of 25 gram threaded CO2 cartridges. The larger cartridges are ideal for 29er tires and larger high pressure touring tires.
FLETCHER, NC (BRAIN)—Cane Creek Cycling Components is offer a suspension Tuning Field Guide, which contains a simple three-step process for shock tuning. Cane Creek created the guide to support the recent Specialized 2013 Sales event in Snowbird, Utah.
LAGUNA BEACH, CA (BRAIN)—Crankbrothers is introducing a new wheelset intended for longer-travel 29er bikes.
The iodine 29er wheels have a completely redesigned rim profile from the 26-inch iodine.
DENVER, CO (BRAIN)—Sampson Sports is producing several limited edition souvenir bike products for this month's USA Pro Cycling Challenge stage race in Colorado.
HAYWARD, CA (BRAIN)—Bianchi is adding two new models to its C2C range of endurance road bikes. The new Vertigo models have carbon frames and come with Shimano 105 or Campagnolo Veloce drivetrains.
BIELLA, Italy (BRAIN) Monday July 23 2012 —Vittoria Cycling Shoes has bolstered its in-house engineering and design team as it prepares to launch its first helmet and eyewear lines at this year’s fall trade shows.
IRVINE, CA (BRAIN)—Felt Bicycles unveiled its 2013 performance line during a media day at its headquarters on Monday, emphasizing expansion of its mountain lineup and a more targeted 26-inch approach.
VICENZA, Italy (BRAIN)—Campagnolo broadened its commitment to electronic shifting on Monday with the release of its 11-speed Athena EPS groupset, a lower cost, higher weight version of the Record and Super Record electronic gruppos introduced last November.