GOLDEN, Colo. (BRAIN) — April 1, 2014 — Feedback Sports addresses the growing 3- to 6-year-old children’s DIY market with the introduction of an elite-level bicycle work stand.
ATASCADERO, Calif. (BRAIN) — California-based Promo Logic has reached a sales and marketing agreement with Bicyclick LTD, an Israel-based manufacturer of the Bicyclick bike storage product.
MARIN, Calif. (BRAIN) — Breezer is launching a new family of full-suspension bikes with 29-inch wheels and 120 millimeters of travel, called Supercell.
IRVINE, Calif. (BRAIN) — Shimano has announced that it is trickling down some high-end features from its Dura-Ace and Ultegra groups to to third tier 105 parts, via a new 11-speed 105 group. Besides the 11th cog, the 105 5800 series components borrow a new compact lever shape from the pricier groups.
CHICAGO (BRAIN) — SRAM is releasing new 11-speed shifters for aero bars, as well as time trial/triathlon-specific chainrings.
DETROIT (BRAIN) — Detroit Cargo has had a busy winter. The company has moved to a larger location, added several new products and is now offering retailers a new point of purchase display.
NEW HOPE, Minn. (BRAIN) — Moxie Cycling has launched an expanded line of women’s cycling apparel, adding 38 new SKUs for the season.
KETCHUM, Idaho (BRAIN) – Smith Optics' new mountain bike helmet, the Forefront, has received the prestigious Red Dot Award in the Outdoor/Leisure/Sports/Fun category, awarded by the Germany's Design Zentrum Nordrhein Westfalen.
MORGAN HILL, Calif. (BRAIN) — Specialized has made its Armadillo road tires tougher and more durable, the company says.
FRIEDRICHSHAFEN, Germany (BRAIN) — Lightweight is offering a new version of all its road wheels, the Schwarzed Edition. The Schwarzed wheels feature a new black-on-black color scheme and full ceramic bearings from CeramicSpeed.
CHICAGO (BRAIN) — SRAM is launching a new mountain bike disc brake family called Guide, which will be available in June. SRAM said it started from scratch in designing the new line, which is notable for not including the Avid brand.
JOHANNESBURG, South Africa (BRAIN) — Profits from the sales of Scicon's new Qhubeka Scicon saddlebags will support a program that helps mobilize people on bicycles in South Africa.
BOXTEL, Netherlands (BRAIN) — The new Dutch brand Allez Cycling offers cycling-themed T-shirts for men and women.
STOCKHOLM (BRAIN) — The Bookman Cup Holder is intended to be a simple and attractive way to help city cyclists who also happen to be coffee enthusiasts.
LOS ANGELES (BRAIN) — Pure Fix Cycles adds to its premium fixed-gear line with the new Coolidge drop-bar bike.
BOULDER, Colo. (BRAIN) — Zeal Optics' new Memphis sunglass is part of its Crafted series of biodegradable sunglesses.
The frames are made of a biodegradable acetate based on Italian-grown cotton.
TEMECULA, Calif. (BRAIN) — Almost two years after debuting its aluminum Tracer 27.5 in the then-novel 650b wheel size at Sea Otter, SoCal's Intense Cycles launches a new refinement of the enduro/trail bike with the Tracer T275 carbon.
BOSTON (BRAIN) — Stromer is recalling about 1,300 Stromer ST1 women's and men's e-bikes, models M33 Elite and P48 Platinum, because the fork can break during use. The company has received one report of a fork breaking, resulting in minor scrapes and bruises to the rider.
SAN FRANCISCO (BRAIN) — Strava has made a major update to its mobile app, making it more social and combining its running and cycling apps into one app.
The app is now available in 11 languages, with the addition of Dutch, Japanese, Korean, Russian and Traditional Chinese.
BOULDER, Colo. (BRAIN) — RockyMounts is offering new low-profile crossbars and towers for bike and ski racks.
The Ouray Crossbar and Flagstaff Towers integrate with most vehicle's factory roof rails.