CITY of INDUSTRY, CA (BRAIN) — The IronX is a rugged, waterproof and wearable HD camcorder that streams live video to mobile devices.
SAN FRANCISCO, CA (BRAIN) — Strava has added a feature to its mobile apps to allow cyclists and runners to track their performance on specific sections of road or trail in real time.
SALT LAKE CITY, UT (BRAIN) — ProBar’s first “non-bar” product, Bolt is a USDA-certified organic energy chew high in Vitamin B and caffeinated with organic yerba mate. Each pack contains 10 easy-to-digest organic gummies for quick energy, flavored with organic acai, pomegranate and blueberry powders.
FLETCHER, NC (BRAIN) — Looking to take the guesswork out of stocking headsets, Cane Creek is offering free to retailers a market report on headset trends.
SCOTTS VALLEY, CA (BRAIN) — Easton on Friday announced a batch of new road wheels that feature tubeless tire compatibility, wider rim profiles and new hub designs.
STOCKHOLM, Sweden — For a small company, helmet brand POC is biting off a big chunk this year. At the fall trade shows, POC is diving into the road bike market with new helmet, apparel and eyewear lines.
BERKELEY, CA (BRAIN) — The Inside Line Equipment Transfer bag is made for racers to keep gear organized on the way to and from the race. It's made in the U.S. of U.S.-made materials.
IRVINE, CA (BRAIN) — Shimano this weekend publicly released details of its updated Ultegra Di2 group with a hydraulic disc brake option. The Japanese component giant said the new parts will be available in November.
HAUPPAUGE, NY (BRAIN) — Finish Line's new Max Suspension Spray is intended to reduce friction on suspension stanchions.
The company said Max smoothes out, quiets, and improves the performance of old and new forks, including those with coated stanchions.
VANCOUVER, British Columbia (BRAIN) — Recon Instruments is now accepting "pre-orders" for its heads-up display sunglasses that are intended for cyclists and triathletes. The Recon Jet glasses will begin shipping in December, the company says.
BROOKLYN, NY (BRAIN) — Champion System is now offering sublimated fabric race numbers. The company said the numbers are lighter and more comfortable for racers than paper numbers, and offer participants a keepsake from the event.
CARLSBAD, CA (BRAIN) — SockGuy is grouping some of its best-selling designs into six-packs as part of a retail program to help dealers increase sell-through in stores. According to SockGuy, the six-packs represent what’s hot and what’s in stock and ready to ship.
SCOTTS VALLEY, CA (BRAIN) — Bell's Super was developed for all-mountain trail riders and enduro racers.