BRAIN Staff

All articles by BRAIN Staff

February 27, 2017

BOULDER, Colo. (BRAIN) — Suppliers shipped 3 percent more bikes to shops this January than last year, in spite of inclement weather up and down the West Coast and throughout the Southwest.

Posted in Studies/Reports
February 27, 2017

COON VALLEY, Wisc. (BRAIN) — Borah Teamwear has hired 30-year industry veteran and former pro racer Greg Demgen as the company's Southwest representative.

Demgen, a founding member of the 7-Eleven Cycling Team, has worked for Pearl Izumi, Bolle, Rudy Project, Defeet, Squadra and 2XU.

Posted in Industry News
February 27, 2017

CHICAGO (BRAIN) — SRAM's new MTB Roam 50 wheels now have a stiffer, wider carbon rim for everyday trail use. 

Posted in New Products
February 27, 2017

LEXINGTON, S.C. (BRAIN) — Hawley has added two new reps to its sales team. Jeff Stephens will cover Arizona, New Mexico and Las Vegas, while Adam Wilk will cover Texas.

Posted in Industry News
February 24, 2017

OLATHE, Kan. (BRAIN) — Garmin Ltd. this week reported a 10 percent jump in fourth-quarter revenue fueled in part by strong sales of wearable devices like its Fenix adventure watches and Vivofit activity trackers.

Posted in Industry News
February 22, 2017

GRAND RAPIDS, Mich. (BRAIN) — TerraTrike has announced that Mark Crews will resign as general manager to pursue other opportunities. Marshall Randall, TerraTrike's dealer sales manager, will take over the duties of general manager while also continuing to work with the sales team.

Posted in Industry News
February 22, 2017
Wolf Tooth's new 64 BCD universal chainring.

SAVAGE, Minn. (BRAIN) — Wolf Tooth Components has announced a bunch of new products, including new cogs, chainrings and chainguides. The company showed the new products at the Frostbike event last weekend.

Posted in New Products
February 22, 2017

PRZASNYSZ, Poland (BRAIN) —Kross S.A., the largest Polish bike manufacturer, has purchased Multicycle, a Dutch e-bike brand that declared bankruptcy last year.

Posted in International
February 22, 2017

SAN JOSE, Calif. (BRAIN) — MC2 Sports, a distributor founded by bike industry veteran Ming Tan, has hired Aspekt Brand Communications as its USA agency of record for Astute Italia, a handmade saddle brand.

Posted in Industry News
February 22, 2017
The homepage of Boa's new website.

DENVER (BRAIN) — Boa Technology, the maker of a dial-type shoe lace used on cycling shoes and many other products, has plans to give more attention to consumer brand building, marketing and education, the company said.

Posted in Industry News

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