BRAIN Staff
All articles by BRAIN Staff
June 14, 2018
TRYSIL, Norway (BRAIN) — Swix Sport Group has changed its name to BRAV. Ferd, which bought Swix in 1978, remains the group's parent. The new name will not be consumer-facing, but will serve internally to unite the company's several brands, officials said.
Posted in International
June 13, 2018
SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel will be distributed in Australia by Vivelo ltd., a distributor based in Queensland.
The clothing brand said Vivelo will carry a large seasonally relevant assortment of Club Ride products beginning next month.
Posted in International
June 13, 2018
LAKE FOREST, Calif. (BRAIN) — RedMonkey Sports has acquired Zevlin, a bar tape company, adding road and gravel bar tape to its product offerings.
Zevlin, is a Dallas-based company owned and operated by brothers Drew and Brad Hagestad, launched at Interbike in 2012.
Posted in Industry News
June 13, 2018
SACRAMENTO, Calif. (BRAIN) —Registration is now open for exhibitors/builders for next year's North American Handmade Bicycle Show, which will held at the Sacramento Convention Center from March 15-17, 2019.
Posted in Industry News
June 13, 2018
OBERWANGEN, Switzerland (BRAIN) — Stromer said its new top model, the ST5, offers new integrated features, class-leading power and exceptional battery life.
Posted in New Products
June 13, 2018
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Matt Powell, the vice president and senior industry adviser for sports at The NPD Group, will present the latest retail and consumer shopping trends in the cycling industry at an Interbike session on Sept. 19.
Posted in Industry News
June 13, 2018
BOULDER, Colo. — Camber Outdoors has announced seven June events in its 2018 Camber Exchange series.
Posted in Industry News
June 13, 2018
BOULDER, Colo. (BRAIN) — Pocket Outdoor Media, the owner of Triathlete magazine, announced Wednesday that the magazine will be the official race program sponsor of the Ironman North American Series for the 2018 race season.
Posted in Industry News
June 12, 2018
AUSTIN, Texas (BRAIN) — In preparation for a panel discussion at Interbike, the Professional Bicycle Mechanics Association is surveying bike shop owners and managers about the pay and benefits they offer their technical staff.
Posted in Retail News
June 12, 2018
ASHEVILLE, N.C. (BRAIN) — Industry Nine is offering four wheelsets in its new Torch Road Alloy product line. The TRA wheels offer features, including custom color options, previously available only on the brand's Torch Mountain wheels.
Posted in New Products
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