Racing & Sponsorship

Posted April 8, 2014

MINNEAPOLIS (BRAIN) — Greg LeMond will be joining Eurosport as an on-air channel ambassador, providing analysis on the network's coverage of Paris-Roubaix, the Giro d'Italia and the Tour de France in a preview and review show called "LeMond on Tour."

Eurosport is broadcast in 54 European markets.

Posted in International Tagged People / Media/Publishing / Racing & Sponsorship
Posted April 7, 2014
The Skratch trailer at an event last year.

BOULDER, Colo. (BRAIN) — Skratch Labs will be the Official Hydration and Real Food Sponsor of the Amgen Tour of California this year.

Posted in Industry News Tagged Racing & Sponsorship
Posted April 7, 2014

MINNEAPOLIS (BRAIN) — Kurt Manufacturing's Kinetic trainer brand has expanded its athlete and team sponsorship program this year as international sales grow. 

Posted in Industry News Tagged Racing & Sponsorship
Posted April 2, 2014

AIGLE, Switzerland (BRAIN) — The Sufferfest, a provider of indoor cycling training videos, is the first major sponsor of the UCI's Women Road World Cup series.

Posted in International Tagged Racing & Sponsorship
Posted April 1, 2014
Evelyn Dong

FT. COLLINS, Colo. (BRAIN) — Niner Bikes is sponsoring the GENCO Mongolia Bike Challenge, a seven-day mountain bike stage race in Mongolia. Members of the Niner-equipped Backcountry.com race team will participate in the event, held Aug. 1-7. 

Posted in International Tagged Racing & Sponsorship
Posted March 25, 2014

LONGMONT, Colo. (BRAIN) — The Clif Bar CrossVegas cyclocross race will be held for the eighth year this September in Las Vegas during the Interbike show.

Posted in Industry News Tagged Racing & Sponsorship / Interbike
Posted March 25, 2014
Kristoff on Sunday. Photo by TDWSport.com courtesy of Showers Pass.

PORTLAND, Ore. (BRAIN) — Pro cycling fans around the world watched the first "Monument" single-day race of the 2014 season on Sunday, the historic Milan-Sanremo classic. This year's edition was 246 kilometers (153 miles) and included a monumental amount of rain throughout.

Posted in International Tagged Racing & Sponsorship
Posted March 18, 2014

PARK CITY, Utah (BRAIN) – Online retailer Backcountry.com is launching its first pro mountain bike team. The four-person squad will race in cross-country and stage races across North America this year. The team also expects to compete at the Mongolian Bike Challenge.

Posted in Retail News Tagged Racing & Sponsorship
Posted March 3, 2014

RAPID CITY, S.D. (BRAIN) — Strider Sports International is launching a five-event series of balance bikes race this year.

Posted in Industry News Tagged Racing & Sponsorship
Posted February 26, 2014

SAN DIEGO, CA (BRAIN) — Custom cycling clothing brand ZOCA has been named an official supplier of the USA Paralympic Cycling National Team.

Posted in Industry News Tagged Racing & Sponsorship
Posted February 25, 2014

MOORPARK, Calif. (BRAIN) — BMX legend Leigh Ramsdell will be joining Mongoose as as team manager for all riders this year, the company announced this week. Ramsdell rode professionally from 1993 to 2005, for sponsors including Eastern Bikes, DK Bicycles, and Play Clothing among others.

Posted in Industry News Tagged People / Racing & Sponsorship

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