Racing & Sponsorship

Posted June 12, 2014

MINNEAPOLIS (BRAIN) — Bike maker Handsome Cycles is hosting an exhibit of Greg LeMond memorabilia at its Minneapolis store front, opening Thursday.

Posted in North America Tagged Racing & Sponsorship / Events
Posted June 4, 2014

NORTH VANCOUVER, British Columbia (BRAIN) — WD-40 Bike is sponsoring the week-long BC Bike Race.

The brand has been named the official bike care brand of the race, held later this month.

Posted in North America Tagged Racing & Sponsorship
Posted June 3, 2014
Nys at CrossVegas last year.

LONGMONT, Colo. (BRAIN) — Two-time world champion Sven Nys will defend his CrossVegas title this year at the Las Vegas race held during Interbike.

Posted in North America Tagged Racing & Sponsorship / Interbike
Posted June 2, 2014

BURNABY, British Columbia (BRAIN) — Sugoi Performance Apparel is the official performance apparel sponsor for the BC Bike Race, held June 28-July 5 this year in Sugoi's home of British Columbia.

Posted in North America Tagged Racing & Sponsorship
Posted May 16, 2014

HELENA, Mont. (BRAIN) — The Montana Bicycle Guild of Helena has announced the inaugural run of the Montana Enduro Series. The series is an outgrowth of Montana’s original enduro race, the popular Helenduro series, held every year since 2009.

Posted in North America Tagged Racing & Sponsorship / Events
Posted May 15, 2014

WILTON, Conn. (BRAIN) — Cannondale has released the third installment of its digital newspaper, the Cannondale Gazette, with separate versions showcasing the Giro d’Italia and Amgen Tour of California.

Posted in Industry News Tagged Web/Internet / Media/Publishing / Racing & Sponsorship
Posted May 13, 2014

AIGLE, Switzerland (BRAIN) — The UCI is planning a fourth and possibly a fifth "satellite" World Cycling Center, to be built somewhere in Central or South America in the next few years.

Posted in International Tagged Racing & Sponsorship
Posted May 12, 2014

COLORADO SPRINGS, Colo. (BRAIN) — TYR Sport has renewed its Gold-Level Partnership with USA Triathlon through 2016, the company announced Monday.

Posted in North America Tagged Racing & Sponsorship
Posted April 30, 2014

COLORADO SPRINGS, Colo. (BRAIN) — USA Cycling has entered into a three-year deal with Osmo Nutrition making the brand the official hydration partner to USA Cycling and Team USA Cycling.

Posted in North America Tagged Racing & Sponsorship
Posted April 29, 2014

CHATTANOOGA, Tenn. (BRAIN) — American Bicycle Group has bought Tri-Cycle Bicycle Rentals, which rents bikes at multisport events in the Northeast.

Posted in North America Tagged Mergers & Acquisitions / Racing & Sponsorship
Posted April 25, 2014

CINNCINATI (BRAIN) — Infinit Nutrition is now sponsoring the 5-Hour Energy presented by Kenda Racing Team, a Continental-registered road cycling team.

Infinit will provide its custom and pre-set products for the team's training and racing.

Posted in North America Tagged Racing & Sponsorship

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