Racing & Sponsorship

Posted January 21, 2014

ATLANTA, Ga. (BRAIN) — Wahoo Fitness is now the official supplier of trainers to Team Sky, the team and Georgia-based supplier announced Tuesday.

Posted in International Tagged Racing & Sponsorship
Posted January 20, 2014

HAUPPAUGE, N.Y. (BRAIN) — Finish Line Technologies is sponsoring two new top-level pro cycling teams for 2014: Orica-GreenEDGE and Trek Factory Racing.

Astana Pro Team, Cannondale Pro Cycling and Team Europcar are continuing with Finish Line this season.

Posted in International Tagged Racing & Sponsorship
Posted January 15, 2014
Primal provides series leaders' jerseys to NICA leagues.

BERKELEY, Calif. (BRAIN) — The news from the National Interscholastic Cycling Association is that Giro Sport Design, Kinetic Trainers and Primal clothing have each either continued or expanded their sponsorship for 2014.

Posted in Industry News Tagged Advocacy/Non-profits / Racing & Sponsorship
Posted January 14, 2014
BOULDER, Colo. (BRAIN) — Event organizers Richard Fries and Joan Hanscom were among the inductees into the Woolly Mammoth Society during the USA Cycling cyclocross national championships held here last week. The Woolly Mammoth Society is the unofficial U.S. cyclocross hall of fame.
Posted in Industry News Tagged Racing & Sponsorship / Awards
Posted January 14, 2014
Team Sky gets blue Stages power meters.

BOULDER, Colo. (BRAIN) — Britain's Team Sky will use U.S.-made Stages Cycling power meters for the 2014 race season, the company announced Tuesday.

Posted in International Tagged Racing & Sponsorship
Posted January 13, 2014
Company takes over title spot on the former Argos-Shimano squad. The bike brand also sponsors a development squad and women's team.
Team Giant-Shimano at a training camp earlier this month.

NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle is joining Cannondale, Trek, Merida and BMC among bike brands that are title or co-title sponsors of top-tier UCI professional road teams.

Posted in International Tagged Racing & Sponsorship
Posted January 10, 2014
Octal helmet in Garminum Blue

STOCKHOLM (BRAIN) — Swedish helmet and eyewear maker POC has signed on as sponsor of the Garmin-Sharp professional team for the next three years. POC will supply helmets and eyewear to the team starting this month.

Posted in International Tagged Racing & Sponsorship
Posted January 8, 2014

DENVER, CO (BRAIN) – Continuing its support of high school mountain bike racing leagues, apparel maker Primal Wear has renewed its Gold Level sponsorship of the National Interscholastic Cycling Association (NICA).

Posted in Industry News Tagged Advocacy/Non-profits / Racing & Sponsorship
Posted January 7, 2014

KENT, WA (BRAIN) – Diamondback Bicycles has signed on as official bike sponsor of the Optum Pro Cycling UCI continental team. Optum’s men’s and women’s squads will race this year aboard Diamondback’s Podium Equipe model.

The partnership marks Diamondback’s first sponsorship of a professional road team.

Posted in Industry News Tagged Racing & Sponsorship
Posted January 3, 2014

ASHEVILLE, N.C. (BRAIN) — Two companies that service traveling multi-sport athletes are teaming up to offer a discount program.

Posted in Industry News Tagged Racing & Sponsorship
Posted December 31, 2013
The entry includes Primal Wear IMBA jerseys for each team member.

BOULDER, CO (BRAIN) — IMBA is offering two 5-person team entries to the sold-out 24 Hours of Old Pueblo race, held in Tucson, Ariz., Feb. 14-16.

Posted in Industry News Tagged Advocacy/Non-profits / Racing & Sponsorship

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