Racing & Sponsorship

Posted January 13, 2014
Company takes over title spot on the former Argos-Shimano squad. The bike brand also sponsors a development squad and women's team.
Team Giant-Shimano at a training camp earlier this month.

NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle is joining Cannondale, Trek, Merida and BMC among bike brands that are title or co-title sponsors of top-tier UCI professional road teams.

Posted in International Tagged Racing & Sponsorship
Posted January 10, 2014
Octal helmet in Garminum Blue

STOCKHOLM (BRAIN) — Swedish helmet and eyewear maker POC has signed on as sponsor of the Garmin-Sharp professional team for the next three years. POC will supply helmets and eyewear to the team starting this month.

Posted in International Tagged Racing & Sponsorship
Posted January 8, 2014

DENVER, CO (BRAIN) – Continuing its support of high school mountain bike racing leagues, apparel maker Primal Wear has renewed its Gold Level sponsorship of the National Interscholastic Cycling Association (NICA).

Posted in Industry News Tagged Advocacy/Non-profits / Racing & Sponsorship
Posted January 7, 2014

KENT, WA (BRAIN) – Diamondback Bicycles has signed on as official bike sponsor of the Optum Pro Cycling UCI continental team. Optum’s men’s and women’s squads will race this year aboard Diamondback’s Podium Equipe model.

The partnership marks Diamondback’s first sponsorship of a professional road team.

Posted in Industry News Tagged Racing & Sponsorship
Posted January 3, 2014

ASHEVILLE, N.C. (BRAIN) — Two companies that service traveling multi-sport athletes are teaming up to offer a discount program.

Posted in Industry News Tagged Racing & Sponsorship
Posted December 31, 2013
The entry includes Primal Wear IMBA jerseys for each team member.

BOULDER, CO (BRAIN) — IMBA is offering two 5-person team entries to the sold-out 24 Hours of Old Pueblo race, held in Tucson, Ariz., Feb. 14-16.

Posted in Industry News Tagged Advocacy/Non-profits / Racing & Sponsorship
Posted December 30, 2013

BAAL, Belgium (BRAIN) — Trek Bicycle is sponsoring cyclocross world champion Sven Nys' team, Crelan AA Drink, starting New Year's Day. Nys is a two-time world champion, six-time World Cup overall winner and eight-time Belgium national champion. 

Posted in International Tagged Racing & Sponsorship
Posted December 24, 2013

BAILEY, CO (BRAIN) — Mike McCormack has been appointed race director for the Bailey Hundo, a fast-growing 100-mile mountain bike race held west of Denver.

Posted in Industry News Tagged People / Racing & Sponsorship
Posted December 20, 2013

AIGLE, Switzerland (BRAIN) — The UCI on Friday reminded the industry that starting in the new year, it will relax some rules on how riders are positioned on time trial bikes, making the bike approval process at races quicker and more predictable.

Posted in International Tagged Racing & Sponsorship
Posted December 19, 2013

AIGLE, Switzerland (BRAIN) — The uneasy relationship between the industry and cycling’s international governing body, the UCI, has improved, just a bit, over the course of 2013.

Posted in International Tagged Racing & Sponsorship
Posted December 19, 2013

MORGAN HILL, CA (BRAIN) — Specialized has renewed its financial commitment to the National Interscholastic Cycling Association, the organizing body for high school mountain biking in the United States.

Posted in Industry News Tagged Advocacy/Non-profits / Racing & Sponsorship

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