Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

September 6, 2019

FRIEDRICHSHAFEN, Germany (BRAIN) — Zwift is ramping up its retailer experience program this year with an emphasis on driving customers to IBDs armed with more knowledge and a membership teaser to join the simulated riding game.

Posted in Industry News
September 6, 2019

FRIEDRICHSHAFEN, Germany (BRAIN) — The date when German e-bike motor company Fazua enters the U.S. market is now set, the company said.

Posted in Industry News
September 5, 2019

FRIEDRICHSHAFEN, Germany (BRAIN) — When Shimano released details of its 12-speed drivetrain last year, Connex and KMC went to work in earnest.

Posted in Product/Tech
September 5, 2019

FRIEDRICHSHAFEN, Germany (BRAIN) — When Shimano released details of its 12-speed drivetrain last year, Connex and KMC went to work in earnest.

Posted in New Products
September 4, 2019
Garmin announces that Tacx's smart bike is shipping. Meanwhile, Zwift launches steering and offroad riding features.
Wahoo's KICKR BIKE with a simulated outdoor backdrop.

FRIEDRICHSHAFEN, Germany (BRAIN) — The indoor cycling craze has come to the interior halls of the Messe Friedrichshafen, where a fair chunk of the new product news this year is related to stationary pursuits.

Posted in Product/Tech

RIN

September 4, 2019

DO NOT PUBLISH> COMBINED WITH EXISTING TRAINER STORY

 

 

FRIEDRICHSHAFEN, Germany (BRAIN) — To take the pulse of indoor cycling, visit the Zwift space at Eurobike.

Posted in New Products
September 3, 2019
Last year, Eurobike had a cargo bike area with 20 exhibitors. It's doubled for this year.
Photo: Dean Yobbi

FRIEDRICHSHAFEN, Germany (BRAIN) — Messe Friedrichshafen was the hub of frenetic activity Tuesday afternoon with Eurobike preparing to open.

Posted in Industry News
September 2, 2019
Stan's Alpha rim strip

FRIEDRICHSHAFEN, Germany (BRAIN) — The end of an era is near at Stan's No Tubes. 

Posted in Product/Tech
August 30, 2019

WASHINGTON (BRAIN) — The U.S. Department of Interior on Friday said all classes of e-bikes will be regulated as traditional bicycles on non-motorized federal lands. The change will take place within 30 days and primarily affects the National Park Service and Bureau of Land Management.

Posted in Industry News
August 30, 2019

ANDALUCÍA, Spain (BRAIN) — Industry Nine announced Thursday it will fulfill all European orders through its Andalucía, Spain, distribution center later this year to improve efficiency and lower costs.

Posted in Industry News

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