Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

August 2, 2019

BERKELEY, Calif. (BRAIN) — Forget, for the moment, the environmental impact of manufacturing and the eventual disposal of products after their usable life ends. Instead consider that bikes and accessories leave factories and warehouses in boxes that seem larger than necessary, filled with mounds of plastic, foam, and zip ties made with materials increasingly known to be toxic.

Posted in Retail News
August 2, 2019
718 Cyclery owner Joe Nocella has a new sign in his window.

BROOKLYN, N.Y. (BRAIN) — With cycling deaths becoming a sign of the times in New York City this year, 718 Cyclery owner Joe Nocella began shedding more light on them Friday.

That's when he posted his custom-made "days without a cycling death" sign in his Brooklyn-based shop window.

Posted in Retail News
August 1, 2019
This Lyft e-bike caught fire Saturday. Photo courtesy Zach Rutta.

SAN FRANCISCO (BRAIN) — Lyft's share-bike division in the San Francisco Bay Area has removed its e-bikes from service after two caught fire within the past week. The first Bay Wheels e-bike ignited Saturday and the other on Wednesday, when Lyft removed the fleet. The battery appears to be the source. Nobody was injured.

Posted in Industry News
July 30, 2019

CAMBRIDGE, United Kingdom (BRAIN) — Dave Henderson was ahead of his time. At age 15 in 2002, he built his first e-bike, using a motor from a car radiator fan and a lead-acid battery.

Posted in Industry News
July 23, 2019
The Sequim Wheelers program uses the Van Raam OPair wheelchair bike.

WARWICK, R.I. (BRAIN) — Making cycling more inclusive to those with special needs is at the hub of what Van Raam bicycles represents. And with Spinov8 as the North American distributor, Van Raam's sales focus is becoming decidedly mobile.

Posted in Industry News
July 17, 2019
Erik Saunders

SANTA BARBARA, Calif. (BRAIN) — Erik Saunders combined a love of bike components with a desire to manufacture domestically to create a company as concerned about the way it does business as the products themselves.

Posted in Industry News
July 11, 2019

PETALUMA, Calif. (BRAIN) — Australian consumer-direct retailer Bicycles Online has entered the North American market with an exclusive partnership with Polygon Bikes.

Posted in Industry News
July 10, 2019
SE Bikes continues rolling with the changes.

PHILADELPHIA (BRAIN) — After 50 years, BMX in America is anything but stagnant. Just ask Todd Lyons.

Lyons, the brand manager of SE Bikes, spoke to BRAIN on Wednesday, June 10 — the 50th anniversary of the sport. 

Posted in Industry News
June 26, 2019

BREVARD, N.C. (BRAIN) — As a former professional, Chris Carmichael understands the mentality of the competitive cyclist and is well aware of the ire e-bikes spark among some of his brethren.

Posted in Industry News
June 17, 2019

TEMECULA, Calif. (BRAIN) — Getting kids ages 3-7 on their own two wheels with their parents has been the goal of StaCyc Inc. since its inception in 2016. Acquired by Harley-Davidson Inc. in March, StaCyc is fast-tracking this rite of passage with a three-pronged strategy.

Posted in Industry News

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