Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

April 27, 2019

BASKING RIDGE, N.J. (BRAIN) — Greg Cordasco, a former bond trader who left Wall Street to follow his passion of owning and operating a neighborhood bicycle shop in New Jersey, died Wednesday of brain cancer.

He was 56. He is survived by wife Ingrid and three children.

Posted in Retail News
April 26, 2019

SANTA ANA, Calif. (BRAIN) — If you've seen Jeff Lenosky ride a bike in person or on his YouTube channel, one thing is readily apparent.

He's cool under stress. But not now.

Posted in Industry News
April 25, 2019

BRAIN interviews the founder of a company making an unusual saddle that bike shops say fills a niche.

Posted in Product/Tech
April 23, 2019

PHILADELPHIA — (BRAIN) Joe Wentzell didn’t know it at the time, but his ambition to participate in triathlons would play a role in helping save a woman’s life.

Posted in Retail News

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