Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

May 21, 2019
At 27.5 pounds, The One's three models have raised more than $770,000 through Indiegogo.
The One weighs 27.5 pounds and folds in seconds.

ZURICH (BRAIN) — United City Bikes saw the need for a lightweight folding e-bike in the ever-growing electric urban universe, but the response to its solution, The One, even caught the company by surprise.

Posted in Industry News
May 20, 2019

RIVERSIDE, Calif. (BRAIN) — The U.S. distributor for cycling shoe company Sidi resumed operations Monday after an F-16 fighter jet crashed into a section of its warehouse four days earlier.

Posted in Industry News
May 15, 2019

TEMPE, Ariz. (BRAIN) — State Bicycle Company has classically shifted focus with its latest creation. 

Posted in Product/Tech
May 7, 2019

NILES, Ill. (BRAIN) — Frank Peter Brilando, a designer and engineer with Schwinn Bicycles for four decades and a two-time cycling Olympian, died Sunday in Niles, Illinois.

Posted in Industry News
May 7, 2019
Kip Fyfe (left) and Andrew Buckrell.

COCHRANE, Alberta (BRAIN)  –  Cycling power meter and heart-rate monitor company 4iiii Innovations Inc. expanded its performance-measuring portfolio with the acquisition of STAC Performance indoor trainers.

Posted in Industry News
May 6, 2019
Gee, Wally!
The Viathon G.1 gravel bike. Photo: Brad Kaminski for BRAIN.

MONTEREY, Calif. — Walmart’s unveiling of a high-end bike brand at the Sea Otter Classic is the latest example of the retail giant’s aim to sell to upscale online shoppers — whether they are shopping for cosmetics, mattresses, or, in this case, bikes starting at $2,300.

Posted in Industry News
May 1, 2019

OLATHE, Kan. (BRAIN) — Garmin Ltd. reported record first-quarter revenue of $766 million with its fitness, outdoor and aviation divisions collectively increasing 12% from the prior year's quarter.

Its fitness sales numbers, which include cycling products, climbed 8.57% (from $166 million to $180 million).

Posted in Industry News
April 27, 2019

BASKING RIDGE, N.J. (BRAIN) — Greg Cordasco, a former bond trader who left Wall Street to follow his passion of owning and operating a neighborhood bicycle shop in New Jersey, died Wednesday of brain cancer.

He was 56. He is survived by wife Ingrid and three children.

Posted in Retail News
April 26, 2019

SANTA ANA, Calif. (BRAIN) — If you've seen Jeff Lenosky ride a bike in person or on his YouTube channel, one thing is readily apparent.

He's cool under stress. But not now.

Posted in Industry News
April 25, 2019

BRAIN interviews the founder of a company making an unusual saddle that bike shops say fills a niche.

Posted in Product/Tech