Dean Yobbi

Dean's love of bikes bloomed after receiving a Schwinn Pea Picker Krate for Christmas 1972. After escaping serious injury despite that model having a Hurst-inspired stick shift mounted on the top tube, he moved on to BMX bikes and racing. Discovering girls in his late teens, he abandoned his bike somewhere in the front yard, probably upside down by the rake.

It wasn’t until middle age and excessive weight began to creep when Dean returned to cycling, specifically off-road riding in South Florida. As the weight came off, his love of cycling took off and soon one bike became three, one-hour rides became four and leisurely solo rides became 26-person races through the woods until somebody puked.

Dean is a 30-year veteran of the Florida newspaper wars, most recently at the Miami Herald as an editor for 16 years, where he was privileged to rub elbows with some of the country’s finest writers and fellow editors. Dean began his career as a staff writer for The Palm Beach Post, covering sports.

He still enjoys racing, particularly 12-hour solo events on a singlespeed, and participating in gran fondos on his road bike.

All articles by Dean Yobbi

August 30, 2019

ANDALUCÍA, Spain (BRAIN) — Industry Nine announced Thursday it will fulfill all European orders through its Andalucía, Spain, distribution center later this year to improve efficiency and lower costs.

Posted in Industry News
August 20, 2019
The Shimano IC5 women's indoor cycling shoe in purple.

NEWPORT BEACH, Calif. (BRAIN) — Peloton's popularity has many women in the market for cycling shoes. But the shoes have to be fashionable, comfortable and functional.

Posted in Product/Tech
August 15, 2019
Altor Locks' SAF is 80mm in diameter and weighs 13.7 pounds.

STERLING, Va. (BRAIN) — With battery-powered grinders becoming a favorite tool among bike thieves, Altor Locks has developed its own cutting-edge technology.

Posted in Industry News
August 12, 2019
StatCap P1 debuted in June.

TUCSON, Ariz. (BRAIN) — After those first few pedal strokes, tire pressure becomes an afterthought for most cyclists. An undetected slow leak can change that in a hurry. 

It did for Kurt Stillman.

Posted in Industry News
August 9, 2019
Weapons of mass rotation

 YUCAIPA, Calif. (BRAIN) — While the number of agencies using e-bikes is unknown, a police bicycle safety group said their adoption is "growing rapidly," further fueling the e-bike market.

Posted in Industry News
August 6, 2019
BikeSource had three bikes stolen on July 30 in an early morning burglary.

LITTLETON, Colo. (BRAIN) — BikeSource's location here was damaged in the early morning hours of July 30 during a smash-and-grab incident. Three thieves used a stolen van to back into the entrance, and grab three bikes collectively valued at $13,000. 

Posted in Retail News
August 5, 2019

WASHINGTON (BRAIN) — Call it the battle of the emails in the war over e-bike access on non-motorized public lands.

Posted in Industry News
August 2, 2019
Vandalism is being investigated as a cause for two Lyft e-bikes igniting.

SAN FRANCISCO (BRAIN) — Bike-share company Lyft said Friday vandalism has not been ruled out as the cause for two Bay Wheels e-bikes catching fire in the past week and sidelining the entire fleet.

Posted in Industry News
August 2, 2019

BERKELEY, Calif. (BRAIN) — Forget, for the moment, the environmental impact of manufacturing and the eventual disposal of products after their usable life ends. Instead consider that bikes and accessories leave factories and warehouses in boxes that seem larger than necessary, filled with mounds of plastic, foam, and zip ties made with materials increasingly known to be toxic.

Posted in Retail News
August 2, 2019
718 Cyclery owner Joe Nocella has a new sign in his window.

BROOKLYN, N.Y. (BRAIN) — With cycling deaths becoming a sign of the times in New York City this year, 718 Cyclery owner Joe Nocella began shedding more light on them Friday.

That's when he posted his custom-made "days without a cycling death" sign in his Brooklyn-based shop window.

Posted in Retail News

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