For the Record

Faction Bike Studio (FBS) is a full-service partner for leading and reputable worldwide cycling brands. We specialize in the entire product development process of bicycle frames, components, and accessories.

MADISON, Wis. (February 23, 2022) – Schwinn, a brand of Pacific Cycle, Inc., and Decathlon, the world's largest sporting goods retailer, announce a new partnership designed to introduce the next generation to the joys and fun of bike riding.

Push Your Peak is a podcast series for athletes who don't know their limits.

Since its launch in 2016 by Oxford University Engineering Graduate Dov Tate, British cycling brand Parcours has gone from strength to strength.

Oakland, California (February 16, 2022) — Bike mechanics – or 'wrenches' as they're endearingly referred to in the industry – are the unsung heroes of the cycling world; the right one can get you on the podium or fix your bike so it's at peak performance for your weekend group ride or event.

Prestacycle announced today that Brandon Hirokawa is their new Director of Marketing and Strategic Development. Brandon brings a strong background of industry experience including the founding of Hirobel and creation of the Hirobel Frame clamp. He comes to Prestacycle from a similar role at Boyd Cycling.

COLORADO (Feb. 10, 2022) – Donnelly Cycling, manufacturer of highly-regarded cyclocross, gravel, and road tires, has named Thorpe Marketing as its public relations agency of record.