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Interbike opens product submissions period for Innovation Awards

Published March 21, 2018

SAN JUAN CAPISTRANO, Calif. (BRAIN) — The redesigned Interbike Innovation Awards submission period is now open for exhibitors in the product categories. The Interbike Innovation Awards showcase excellence in product, retail, and advocacy, with a total 19 product-specific awards being distributed across the mountain, road, e-bike and triathlon categories.

Products considered will be for the upcoming 2019 sales season and will encompass those brands that are participating at Interbike or OutDoor Demo. All submissions must be made by no later than July 15. Interbike will once again partner with Hi-Torque Publications to evaluate and select the winners in mountain, road and electric categories. New for this year, all triathlon product award recipients will be selected by Triathlete magazine.

"The shift in our awards program was well-received and its value among our exhibitors is strong," said Pat Hus, the vice president of Interbike. "Our partners have done a fantastic job of evaluating and choosing the winners, and we look forward to continuing the program at our new home in Reno Tahoe."

Ten Retailer Innovation Award winners will be chosen via a submission process for shops that have implemented innovative ideas and strategies to their business with positive results over the past 12 months. Retailers that submit will automatically be entered to win a host of prizes, including round-trip travel and accommodations to this year's show, a press release template for use with announcing their award to local media, a store profile in Bicycle Retailer and Industry News, an opportunity to present their innovative idea in a TedX format presentation at Interbike, and more. A panel of executives from BRAIN, The Mann Group, the National Bicycle Dealers Association and Interbike will choose the winners at the end of the submission process, slated to run during the month of May.

PeopleForBikes returns to lead the new Advocacy Innovation Awards, which will recognize three exhibiting Interbike brands or attending independent bicycle retailers that have worked tirelessly in the pursuit of creating safer places to ride on a local, regional or national level.

Booth innovation and design awards will return this year, but will now be led by editorial staff from Exhibitor magazine, the monthly business-to-business magazine featuring best practices in trade shows and events. Exhibitor staff will walk the show floor on Tuesday, Sept. 18 and award three winners based on booth size (up to 300 sq. feet, 400-900 sq. feet and more than 1000 sq. feet). Each of the three winning exhibitors will receive one All-Access Pass Scholarship to EXHIBITORLIVE 2019 (a value of $2,295 each). EXHIBITORLIVE is the educational conference and trade show for exhibit and event-marketing professionals.

A complete list of the award categories and criteria for submissions can be found on the Interbike website.

Interbike Marketweek will take place in the Reno Tahoe region beginning with the Northstar Free-Ride Festival in North Lake Tahoe, California, Sept. 14-16, with bike demos taking place on Sept. 15-16. OutDoor Demo will run from Sept. 16-17 for members of the trade, followed by the Interbike Expo in Reno on Sept. 18-20.

Topics associated with this article: Awards, Interbike

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