WILTON, Conn. (BRAIN) — Cycling Sports Group's Fabric brand won an award at the recent Shop! Awards Competition for its "Fabric Starter Kit & Demo Saddle Display."
The display won the Silver Award for Outstanding Merchandising Achievement during the 2018 Shop! Awards Competition, which CSG said is considered the Academy Awards of the retail design and brand marketing industries.
"Our goal was to create the simplest and most effective way for IBDs to try, display, and sell Fabric's most popular, award-winning line of cycling products," said Ryan Simmons, senior manager of retail development at CSG. "Our display solution made an impactful presentation of the family of products in the Fabric line and was a huge success for participating retailers."
The award was presented March 28 during the GlobalShop expo in Chicago.
The Fabric display won in the award's Athletic semi-permanent category. Garmin won an award in a related category for its Fenix 5 endcap display, designed for Best Buy stores.
