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Tout Terrain to begin dealer-direct sales in US

Published August 16, 2018

GUNDELFINGEN, Germany (BRAIN) — Tout Terrain, a maker of custom touring, bikepacking, city and e-bikes and single-wheel, suspended child and cargo trailers, is transitioning to a dealer-direct sales model in North America effective Sept. 1.

Previously, Tout Terrain products were distributed by Cyclemonkey and Peter White Cycles in the United States. All existing orders and orders placed with distributors before Sept. 1 will be fulfilled through existing channels. New and existing dealers will now work with Tout Terrain directly, communicating with international business manager Damian Bradley or one of the company's sales representatives.

"Moving to a dealer-direct model just makes sense for us as we expand our presence in North America and internationally," said Bradley. "The bulk of our European sales are dealer-direct, and we want to build strong relationships with our Western dealers the way we have in Germany and the EU. Our dealer network (and local bike shops in general) are a key component of both our brand experience and the cycling community as a whole — from sales, service and support to events, education and advocacy. We are watching closely as industry players are moving towards consumer-direct and omnichannel sales models, but our 'dealer family' remains our primary focus and a key to our current and future success."

Tout Terrain also operates the component brand Cinq, which manufactures "The Plug" USB power supply, shift technologies for Rohloff hubs and Pinion gearboxes, and other adventure/expedition related components and accessories. Distribution of Cinq products in North America will continue to be handled by Peter White Cycles.

"We are extremely grateful for the efforts put in by our distributors, they have been exceptional partners over the years," said Tout Terrain owner Oliver Roemer. "We would not be where we are today without them."

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Topics associated with this article: Distributor news

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