Industry News
BOSTON (BRAIN) — Bollé Brands, which Vista Outdoor sold last year, has acquired the Spy Optic brand.
Spy Optic, which designs, markets and distributes sunglasses, goggles, helmets and prescription eyewear, joins Serengeti, Cébé and H2Optix within the Bollé Brands portfolio.

BOULDER, Colo. (BRAIN) — Mark Satkiewicz has long been a part of the outdoor and cycling community, most notably as the former CEO of Smartwool. Last month he made news again as co-founder of SBT GRVL, a new gravel event in Steamboat Springs, Colorado.
SAUSALITO, Calif. (BRAIN) — Fantic USA, the North American subsidiary of the Italian e-bike manufacturer, is opening new headquarters in Denver, Colorado.

KETCHUM, Idaho (BRAIN) — Marketing and event company CrankTank is planning a new media event to be held in conjunction with the Dirty Kanza gravel event in Emporia, Kansas, next year.
WASHINGTON (BRAIN) — President Donald Trump on Wednesday tweeted that a planned increase in tariffs on Chinese goods, including many bike products, will be delayed 15 days.

LOS ANGELES (BRAIN) — X Games medalist Ryan Guettler is suing Hyper Bicycles and Walmart over use of his image in a photograph on the packaging of some Hyper accessories sold at Walmart stores.

FRIEDRICHSHAFEN, Germany (BRAIN) — Tektro Racing Products has moved beyond its brake specialty to release a 1x7-speed drivetrain for gravity bikes, which it revealed last week at Eurobike. The drivetrain was the first of several new products on TRP's horizon in the next two years.

MORGAN HILL, Calif. (BRAIN) — The Specialized Foundation, a 501c3 nonprofit launched in 2015, has changed its name to Outride and launched an expansion and a fundraising platform as it looks to expand beyond its founding sponsor, Specialized Bicycle Components.

FRIEDRICHSHAFEN, Germany (BRAIN) — Eurobike attracted 6.6% more trade visitors than last year's show, which was held in July for the first time and without the traditional show-closing Festival Day.

FRIEDRICHSHAFEN, Germany (BRAIN) — Zwift is ramping up its retailer experience program this year with an emphasis on driving customers to IBDs armed with more knowledge and a membership teaser to join the simulated riding game.

FRIEDRICHSHAFEN, Germany (BRAIN) — The date when German e-bike motor company Fazua enters the U.S. market is now set, the company said.

BOULDER, Colo. (BRAIN) — Andrew Bernstein, the industry veteran who was injured in a hit-and-run in July, says he hopes to return to his job at True Communications as soon as possible.

FRIEDRICHSHAFEN, Germany (BRAIN) — At Eurobike this week, Tern is highlighting the commercial use possibilities for its bikes and accessories

TEMECULA, Calif. (BRAIN) — Chad Peterson, the chief operating officer at Intense LLC, died Monday from injuries sustained in a bike accident near Temecula.

BENTONVILLE, Ark. (BRAIN) — Allied Cycle Works has named Brendan Quirk as its new interim CEO. Quirk cofounded Competitive Cyclist in Arkansas and later served as an executive vice president at Backcountry.com, North American president of Rapha, and most recently as the cycling program director for Runway Group.
KENT, Wash. (BRAIN) — Take notice: When a European conglomerate says one of its business units is "noncore," read: "Make us an offer" and reach for your wallet.

FRIEDRICHSHAFEN, Germany (BRAIN) — Messe Friedrichshafen was the hub of frenetic activity Tuesday afternoon with Eurobike preparing to open.
WASHINGTON (BRAIN) — The U.S. Department of Interior on Friday said all classes of e-bikes will be regulated as traditional bicycles on non-motorized federal lands. The change will take place within 30 days and primarily affects the National Park Service and Bureau of Land Management.
COTATI, Calif. (BRAIN) — Yuba Bikes has hired Justin Gottlieb to become director of American sales & marketing, and business leader.
BOULDER, Colo. (BRAIN) — Tariff news is piling up on the industry. To help you (and us) keep track, we've prepared this timeline of the major battles in this trade world war.