Industry News
ST. PAUL, Minn. (BRAIN) — Park Tool has hired industry veteran Karl Wiedemann as the company's new director of marketing and communications. Wiedemann was most recently the communications and sponsorship manager for Thule.

LONDON (BRAIN) — Six years since its introduction at the Taipei Cycle Show, the distinctive Gocycle e-bike is available for distribution in the United States.

LAGUNA HILLS, Calif. (BRAIN) — The March 1 issue of Bicycle Retailer and Industry News includes coverage of efforts to control international pricing, a landmark new study on cycling participation commissioned by PeopleForBikes, and a feature on bike retailers setting up shop in mixed-use “hub” environments.
SOUTHAMPTON, United Kingdom (BRAIN) — U.K.-based cycling commentary, PR and production company Cyclevox has introduced an online women’s cycling video channel: Voxwomen.
NORTHVALE, N.J.— Building on the success of its popular Bicycle Test Ride Experience program on the East Coast, Jamis Bicycles is broadening its reach by taking the program west of the Mississippi.
BOULDER, Colo. (BRAIN) — CatEye America has revised its unilateral minimum advertised price policy. The new policy, effective March 9, includes updated 2015 MAP sale windows, a revision to the enforcement paragraph and a current "Premium Products: price list.
BOULDER, Colo. (BRAIN) — A new study commissioned by PeopleForBikes has found that roughly one in three Americans rode a bike at least once in the past year — a significantly higher rate of participation than previous research from other sources has shown.

BIG FLATS, N.Y. (BRAIN) — Stan’s NoTubes has named Chris Currie creative director. An industry veteran, Currie has experience in Web development, marketing, sales management, graphic design, business development and customer service.
LAKE FOREST, CA (BRAIN) — Torcano Industries, the distributor of Funkier Bike Apparel in the U.S., has introduced a program to credit Funkier retailers with the profits from online sales to customers close to them

SAN RAFAEL, Calif. (BRAIN) — Trips for Kids held its 17th annual "Meet the Mountain Bike Pioneers Bash" earlier this month at the soon-to-opened Marin Museum of Bicycling in Fairfax, Calif. The event raised $3,000 for TFK and the museum.
ORANGE, Calif. (BRAIN) — Triathlon Business International has opened registration for its second global conference, which will be held July 9-11, Roth, Germany, in conjunction with the DATEV Challenge Roth event.
RAPID CITY, S.D. (BRAIN) — An 11-month old girl and her family have won a free trip to the Strider World Championships in South Dakota this year, after buying the one millionth Strider bike.
LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News is looking for new product information and news to include in its annual Sea Otter Festival & Gear Guide that will be handed out at the four-day festival in April and distributed to retailers and BRAIN's subscriber base before the event.
OLNEY, Ill. (BRAIN) — Magura USA has added Josh Parris to its Outside Technical Service Team for Magura and Bosch eBike Systems. Magura USA is the U.S. service partner for Bosch eBike Systems.
BUFFALO, NY. (BRAIN) — DP Brakes, a powersport supplier, is now having its bicycle brake pads and rotors distributed by Action Bicycle USA.
BOULDER, Colo. (BRAIN) — The Version 11 Adult Owner’s Manual has been released to the over 20 bicycle brands that license the content from the Bicycle Product Suppliers Association.
SCOTTSDALE, Ariz. (BRAIN) — A new company, Solution54, is setting up an online system to allow independent bike retailers to exchange inventory with other stores.
CHICAGO (BRAIN) — Abus Mobile Security completed a move to a larger space in Chicago this week just a block north from its previous office.
SANTA MONICA, Calif. (BRAIN) — Young nutritional brand Bonk Breaker is sponsoring and supplying its first UCI ProTour team for this season: The Cannondale-Garmin squad.
SAINT-AUGUSTIN-DE-DESMAURES, Quebec (BRAIN) — Louis Garneau has sold four of his own paintings at $20,000 each to support Team Rwanda, the country's national cycling team, which is composed of young survivors of the 1994 genocide.