Industry News
DENVER, CO (BRAIN) — Descente North America has hired several independent sales reps to represent its cycling division in North America.
HALIFAX, United Kingdom (BRAIN) — Sim Mainey has joined Orange Mountain Bikes as graphics and marketing manager. He comes to the bike brand from U.K. consumer magazine Singletrack, where he served as art director for eight years.
BEVERLY, MA (BRAIN) — A 13-year industry veteran, Nora Lohrenz has been promoted to the newly created position of bike sales manager for apparel maker Craft North America. Craft established the new post to better differentiate between efforts for its bike and run businesses, the company said in a release.
GILBERT, AZ (BRAIN) — USA BMX/BMX Canada has awarded $31,000 in scholarships to 25 students as part of its Bob Warnicke Scholarship Program. Founded in 1996, the program honors the memory of Warnicke, an instrumental figure in organizing and promoting BMX in North America, who died in 1994 at age 48.
BOULDER, CO (BRAIN) — Panache Cyclewear, best known for its custom team clothing program, is branching out with the addition of a casual clothing line designed for ... well, it might be easier to say what the line was not designed for.
GIFU, Japan (BRAIN) — Minoura is joining the long list of bike industry suppliers to institute a Minimum Advertised Price Policy.
SCOTTS VALLEY, CA (BRAIN) — Easton-Bell Sports has hired some new faces and promoted some current employees in its Bell/Blackburn business unit.
ASHEVILLE, NC (BRAIN) — Mountain bikers interested in trying before buying can now demo two of Cane Creek’s rear shocks via a new program launched by suspension system service and tuning company Suspension Experts.
MUNICH, Germany (BRAIN) — German trade show organizer ISPO has named one overall and seven category winners of its biannual "Bike Industry’s Best Start Ups" awards. The eight winners were selected from 188 entries, with the majority of product submissions coming from the e-bike and urban segments.
BOULDER, CO (BRAIN) — SmartEtailing has promoted Technical Support Manager Jon Jeffress to the newly created position of Senior Technical Specialist. Tech Specialist Paul Ribich was also promoted to fill Jeffress’ former position.
WASHINGTON, D.C. (BRAIN) — A first-of-its-kind report titled “The New Majority: Pedaling Towards Equity” shows that more women, youth, and minorities are getting on their bikes.
PHILADELPHIA, PA (BRAIN) — A three-year-old Pennsylvania brand is offering custom U.S.-made cargo bikes and electric bikes, bringing utilitarian options to consumers with specific needs.
AUSTIN, TX (BRAIN) — Soleus, a major supplier of sports watches to the running and fitness market, is entering the bike world with a GPS-enabled bike computer that will retail for $99.
BOULDER, CO (BRAIN) — The cycling industry marketing services company founded by Jasen Thorpe two years ago has a new name, a new website and a new employee.
St. LAURENT, Québec (BRAIN) —Vittoria Industries North America and Outdoor Gear Canada have each agreed to distribute Vittoria and Geax tires and Selle Italia saddles in Canada, the companies announced Tuesday.
ROCKY RIVER, OH (BRAIN) — More than 4,000 students at five schools in Cleveland’s suburbs rode to school during a three-week Bike to School Challenge that concluded Friday.
ANTWERP, Belgium (BRAIN) — Madison UK is the new distributor of Lazer helmets and eyewear in the U.K. and Ireland, Lazer announced Tuesday.
SANTA CRUZ, CA (BRAIN) — Women’s mountain brand Juliana Bicycles launched Tuesday, expanding the Juliana label from Santa Cruz Bicycles’ flagship women’s-specific bike—named after former racer Juliana Furtado—to a separate nine-model line.
AUSTIN, TX (BRAIN) — Nike will stop manufacturing Livestrong-branded products following the 2013 holiday season, ending a nine-year relationship that has pumped more than $100 million into the nonprofit founded by Lance Armstrong.
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