Industry News

MARINA, CA (BRAIN)—Sidi America hosted a small group of editors for its first media day last week at its offices near Monterey on California’s central coast.

HEERENVEEN, The Netherlands (BRAIN)—Accell Group N.V. has reached agreement on the acquisition of all outstanding shares in Bianchi Bisiklet A.S. (Turkey), which also includes a 50 percent participation in the well-known Italian company Atala.

MORGAN HILL, CA (BRAIN)—Specialized has introduced The MasterLink—a customer service tool that combines existing Specialized systems with the latest in online technology.

LAGUNA NIGUEL, CA (BRAIN)—Lifeboat Events, promoters of DealerCamp, have announced a new program called “Pick Me for DealerCamp,” which enables bicycle retailers to request a subsidy to attend the event in 2011.

Tagged Events

PARK CITY, UT (BRAIN)—RealCyclist.com is launching their own professional cycling team in 2011.

MORGAN HILL, CA (BRAIN)—For the first time ever, shops, teams, clubs and event organizers can design and preview their custom-designed Specialized water bottle online before placing an order.

SACRAMENTO, CA (BRAIN)—BionX Electric Bikes, a Magna Marque brand, has announced a pilot project with California EPA as part of Governors' Global Climate Summit 3. This four week project is to test bike sharing at the Sacramento capitol building.

BLOOMINGTON, MN (BRAIN)—QBP will host an outdoor “ride and try” demo and vendor expo in Ogden, Utah July 24 – 25, 2011.

The event will be hosted at the company’s new distribution center in Ogden, according to a press release.

Tagged Events / Distributor news

OXFORD, MS (BRAIN)—Mercury Bicycle Company has added new sales reps in the United States.

Campy North American will be hosting their 3rd annual Toy Drive. Please bring a new unwrapped toy for ages: infant-17 years. All toys will be donated to Voices for Children: San Diego Chapter and Children's Hospital of San Diego.

BLOOMINGTON, MN (BRAIN)—Quality Bicycle Products recently brought on its first two independent sales reps after three decades of employing only an inside sales team.

Tagged Distributor news

CRYSTAL CITY, VA (BRAIN)—Retailer Revolution Cycles has partnered with Kettler Management—a D.C. based real estate and property management company—allowing both employees and residents of Kettler to enjoy the people-managed bike share program at the Revolution Cycles City Hub, located in Crystal City, Virginia.

MISSOULA, MT (BRAIN)—Adventure Cycling Association, North America's largest cycling membership organization, has announced the winners of its 2010 Bicycle Travel Awards, which include the City of Farmington, Missouri, Jim Klobuchar (Minneapolis, Minnesota), Bike Newport (Newport, Oregon), and Chuck Pengilly (Missoul

Tagged Awards

BOULDER, CO (BRAIN)—When asked about the "coolest" gift active American could give or receive this holiday season, they named cycling equipment and accessories and GPS instruments as the top items.

The film, called "Riding Bikes with the Dutch," is screening in Long Beach and weaves through the beautiful streets of Amsterdam to show the diversity of people and bikes that move through the city every day. It shows all of the positive effects bicycling can have on our families, the economy and society at large.

The film, called Riding Bikes with the Dutch, is screening in Long Beach and weaves through the beautiful streets of Amsterdam to show the diversity of people and bikes that move through the city every day. It shows all of the positive effects bicycling can have on our families, the economy and society at large.

SOUTH PASADENA, CA (BRAIN)—New cycling media company Move Press has partnered with leading digital publishing provider Texterity to bring Peloton to mobile devices.

Tagged Media/Publishing

SAN RAFAEL, CA (BRAIN)—Trips for Kids (TFK) and its Red Team of supporters won the Clif Bar 2 Mile Challenge, a nationwide, six-month long campaign to fight climate change by encouraging people to ride a bike instead of driving a car for trips of two miles or less.

Tagged Advocacy/Non-profits

EUGENE, OR (BRAIN)—Expanding their sales team, Rolf Prima has hired Ken Miner to handle Colorado and Utah.

Miner has been in the outdoor industry for over five years, representing apparel and hard-good products as an independent sales rep, according to a press release.

PHOENIX, AZ (BRAIN)—Titus’ major lender Factors Southwest, which took 
control of the bike company on Tuesday, is accepting bids to buy Titus until next Friday, Nov. 19, at 12 p.m.

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