Industry News

WILMINGTON, MA (BRAIN)—Pedro's has partnered with 2pure to represent the Pedro's brand of bicycle care products throughout the UK.

Pedro's will be added to the limited yet diverse mix from 2pure with the objective of deeper penetration into the UK's retail base.

Tagged Distributor news

LOS ANGELES, CA (BRAIN)—The host cities for the record-setting Amgen Tour of California professional cycling road race were unveiled yesterday via a Twitter exchange that took place between Gov.

Tagged Events

"In Kentucky, you can't love your grandmother more than basketball. And if you did, your grandmother would tell you you're stupid."

—Van Florence, president of Kentucky booster organization Committee of 101.

WOODINVILLE, WA (BRAIN)—Full Speed Ahead Europe has hired two new staff members: Roberto Rinaldi and Stefano Bucci.

LAGUNA HILLS, CA (BRAIN)—Darren Zielinski, former vice president of sales and marketing for Rocket Science Sports, has launched a blog aimed at bicycle retailers.

Tagged Web/Internet

BOULDER, CO (BRAIN)—Veltec Sports launched a new dealer incentive program at this year's Interbike. This program will offer a monthly discount or promotion to U.S. dealers through 2009 and into 2010.

Don't miss The Pabst Blue Ribbon Manic Mechanic! It's a true test of skill, speed and grease knowledge, with Rocky Mountain's most talented and passionate bicycle mechanics bringing all they have to the table. Open to all bicycle mechanics currently employed by a shop or team. Spectators are encouraged.

SALT LAKE CITY, UT (BRAIN)—SmartEtailing, the leading provider of content-rich Web site solutions for the bicycle industry, and 3DVO, a recognized leader in Rich Media, have formed a strategic partnership to deliver advanced product imagery to industry suppliers and retailers.

BOTHELL, WA (BRAIN)—Corsair Bikes is now accepting applications from riders interested in competing on Corsair Bikes during the 2010 Season.

OKLAHOMA CITY, OK (BRAIN)—Sidewall Distribution has added TSG Safety Gear to its line of distributed brands.

Tagged Distributor news

BETHEL, CT (BRAIN)—Cycling Sports Group (CSG) has appointed Peter Denk as its director of technology for the R&D team.

NEWBURY PARK, CA (BRAIN)—Monica Davis is joining Giant Bicycle in the role of regional sales manager, west. She begins her new position on Monday, October 26.

LAGUNA HILLS, CA (BRAIN)—Prologo saddles has partnered up with 3A Distribuidora for sales in Brazil.

Tagged Distributor news

SAN RAFAEL, CA (BRAIN)—Trips for Kids has announced that Magura Direct, United States distributor of Uvex helmets and sunglasses, will donate one dollar to Trips for Kids for every children's helmet sold during the 2009 holiday season.

Tagged Advocacy/Non-profits

WASHINGTON, D.C. (BRAIN)—The League of American Bicyclists has unveiled 15 new Bicycle Friendly Communities (BFC) and three renewing BFCs.

Tagged Awards

EL SEGUNDO, CA (BRAIN)—The United States Consumer Product Safety Commission (CPSC) Director Office of International programs and Intergovernmental Affairs has selected ACT Lab as a representative “Stakeholder” participant to accompany the CPSC delegation to 3rd Biennial United States – China Consumer Product Safety

Tagged Events

AUSTIN, TX (BRAIN)—Coming off a small but successful first year in Dallas, the Texas Custom Bicycle Show is coming to Austin this week for its second year with double the number of exhibitors to be part of the Livestrong Expo at the Austin LiveStrong Challenge October 23-25.

Tagged Events

"It's very difficult to find parking around here, and this option is better for our environment."

—Thomas Goetz, owner the brothel Maison d'Envie, or House of Desire, on offering discounts to customers who pedal bicycles to the door. Click on link for full story.

ARCATA, CA (BRAIN)—Kinetic Koffee, a coffee roaster specializing in certified organic coffees for the cycling and outdoor enthusiast, announced the arrival of its 2010 catalog and pricelist.

AIGLE, Switzerland (BRAIN)—Lance Armstrong’s new team has been given permission to race in many of cycling’s top events for the next four years, according to the Associated Press.

Tagged Media/Publishing

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