Industry News
SAN RAFAEL, CA (BRAIN)—After months of riding their bikes to work as part of an employee-led initiative to help reduce their carbon footprint, salesforce.com employees raised $10,000 and chose Trips for Kids (TFK) as their charity of choice.
BRAIN is looking for 10 retailers to participate in the next State of Retail panel, a Q & A feature that runs in each issue of the magazine.
Panelists weigh in each edition on a business-related topic affecting the industry (click on the link above for an example of the column).
COLUMBUS, OH (BRAIN)—The LiveStrong Summit kicked off on Thursday on The Ohio State University campus, bringing together 1,000 current and potential leaders who care about cancer issues and are willing to champion the cause in their communities.
"It's getting to the point
Where I'm no fun anymore
I am sorry.
Sometimes it hurts so badly
I must cry out loud
I am lonely.
I am yours, you are mine,
You are what you are
And you make it hard—"
—Crosby, Stills, Nash & Young
LAS VEGAS, NV (BRAIN)—Responding to a plea from industry advocacy groups, the organizers of CrossVegas have added an Advocacy category to the industry race scheduled for Wednesday, September 24.
CRESTED BUTTE, CO (BRAIN)—There are some big names going into the Mountain Bike Hall of Fame this year.
HEERENVEEN, Netherlands (BRAIN)—Accell Group reported a 20-percent profit for the first half of 2008, crediting the acquisition of Ghost mountain bikes and strong bikes sales for its success.
LOS ANGELES, CA (BRAIN)—The Amgen Tour of California will experience some firsts early next year.
The nine day, 800-mile race will now end in San Diego County's Escondido. Also for the first time, riders will cross the Golden Gate Bridge at the beginning of stage 3.
NEWBURY PARK, CA (BRAIN)—Giant Bicycle has promoted Gregg Frederick to the position of national sales manager.
PORT COQUITLAM, British Columbia (BRAIN)—Norco public relations and marketing coordinator Trisha Petrella is leaving the company on Aug. 8.
Dustan Sept will be filling Petrella's role.
Petrella is leaving for London, so that she can be closer to her boyfriend.
Anyone recognize that rider? How about the seat?
That's Cadel Evans back in the late '90s, who used to battle it out on the mountain, but is currently trying to pedal his way to victory at this year's Tour de France. He was riding a WTB SST saddle that was discontinued almost 10 years ago.
COPPER MOUNTAIN, CO (BRAIN)—Along with introducing new products and initiatives, Specialized is increasing its commitment to bicycle advocacy and causes for 2009.
LAS VEGAS, NV (BRAIN)—Registration is now open for the Mountain’s Edge Cactus Cup, a three-day mountain bike stage race and festival, September 19–21 at Mountain’s Edge and on the Cottonwood Valley trails in Las Vegas.
Click on link to register.
We thought TMZ's cameras only camped out at The Ivy restaurant, LAX baggage claim and publisher Marc Sani's front yard. It appears that's not the case, as TMZ caught one Fox Shox marketing manager laughing hysterically at the label of what looks to be sour cream at this year's Downieville Classic.
SEATTLE, WA (BRAIN)—BroadbandSports.com has announced the viral distribution of 100 percent of its mountain biking video content by making its library available through easy and portable Video Anywhere widgets.
COPPER MOUNTAIN, CO (BRAIN)—Despite economic worries and significant price increases the mood among Specialized retailers at its annual dealer event this week is upbeat.
MEQUON, WI (BRAIN)—Hayes Bicycle Group has cut a number of positions at its Mequon and Milwaukee facilities as part of a planned reorganization.
HBG’s European and Asian operations are unaffected, and no further personnel reductions are planned.
BOULDER, CO (BRAIN)—The wait is over for CrossVegas fans looking for details about the cyclocross race that has become the highlight of Interbike show week.
CrossVegas.com has been revamped with complete information about the September 24 race in Las Vegas.
You can never have enough caffeine. At least, Cannondale didn't think so, offering four models of its 2009 Caffeine 29er (pictured is the Caffeine 2). New graphics and updates to the Lefty fork make this thing worth the price of admission.
WATERLOO, WI, (BRAIN)—Trek Bicycle has launched the "Go By Bike Challenge," a national pledge campaign sponsored by 1 World 2 Wheels—Trek's cycling advocacy initiative—that challenges people to put down the car keys and instead go by bike.
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