Industry News

BERKELEY, CA (BRAIN)—Clif Bar and TerraCycle have announced the nation's first program designed to reduce the amount of energy bar wrappers going into our landfills, while educating people about the benefits of reusing waste materials.

SAN DIEGO, CA (BRAIN)—Industry sales have been stagnant despite the many reasons—health, social, recreational and environmental—that exist for people to cycle.

"How could I forget to mention the bicycle is a good invention
Sitting there in a silent movie
Beside the only girl who really ever moved me
Happy days but sad I'm facin
Heaven knows that I'm on the case
How could I forget to mention the bicycle"

SAN DIEGO, CA (BRAIN)—SRAM committed more than $150,000 of additional funding to several national advocacy groups following John Burke’s presentation at the Bicycle Leadership Conference. Burke challenged companies to commit a larger percentage of budgets to fund advocacy groups.

Tagged Advocacy/Non-profits

SEATTLE, WA (BRAIN)—Northwave North America has signed George Hincapie a two-year contract to ride on Northwave bike shoes.

SAN DIEGO, CA (BRAIN)—John Burke believes the industry can increase the number of trips taken by bike in the United States from less than 1 percent of trips to 5 percent of trips. But it’s not going to happen on its own.

Tagged Advocacy/Non-profits

LAGUNA HILLS, CA (BRAIN)—We at BRAIN would like to thank everyone that's participated in our weekly online surveys.

But judging from some behind-the-scene stats, some people have gone a bit overboard by voting more than once—and some just need to get out and ride their bikes more often.

Tagged BRAIN News

PORTLAND, ORE (BRAIN)—Lynskey Performance will have on display some exciting new products including a belt driven 29er and a new steel road bike.

Tagged Events

SALT LAKE CITY, UT (BRAIN)—Bikes for Kids Utah will host its bike giveaway and fundraising bike rides on May 31.

Tagged Events

SAN DIEGO, CA (BRAIN)—The success of bike share programs like Velib in Paris has some U.S. companies devising ways to create similar programs stateside.

"I've been waiting for this day for a long time, and I've always been accused of wearing my heart on my sleeve." —Trek president John Burke, revealing a Green Bay Packers jersey. Burke spoke at the Bicycle Leadership Conference Sunday before the Green Bay Packers took on the New York Giants.

SAN DIEGO, CA (BRAIN)—As the vice president of business development for Whistler Blackcomb, Rob McSkimming has been involved in the ski and bike industries for a long time.

Tagged Events

BEAVERTON, ORE (BRAIN)—Reinforcing its commitment to establish a first class customer service experience, Yakima has unveiled

Tagged Web/Internet

COLORADO SPRINGS, CO (BRAIN)—USA Cycling is set to open its new BMX training facility at the U.S. Olympic Training Center in Chula Vista, CA with an athlete exhibition and ribbon cutting ceremony today.

Tagged Events

SUN VALLEY, ID (BRAIN)—Scott USA has announced that Garageworks will become an authorized service center for Scott suspension products.

"I want to ride my bicycle."

—Unfortunately the Web Editor won't be able to, because he's serving a greater purpose (no, not Mitt Romney) at Winter OR in Salt Lake City this week.

LINCOLN, NE (BRAIN)—Tomac Mountain Bikes has launched a U.S. dealer program.

Phil Doerflein, a bike industry veteran of 20 years, and a former IBD dealer from the Pacific Northwest, has been hired to manage U.S. sales for Tomac.

MOAB, UT (BRAIN)—Zeal Optics says it's not bowing down to what it believes is a frivolous patent infringement lawsuit filed against it by Luxottica-owned Oakley.

SAN JUAN CAPISTRANO, CA (BRAIN)—As a part of the 11th Annual Bicycle Leadership Conference, Interbike will host a 7:30 a.m. to 8:30 a.m. breakfast presentation followed by an open microphone question and answer session on Saturday, January 19 at the Holiday Inn on the Bay in San Diego.

Tagged Events / Interbike

BOSTON, MA (BRAIN)—Lance Armstrong, the seven-time Tour de France champion, has entered the 2008 Boston Marathon.


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