Industry News
CHATTANOOGA, TN (BRAIN)—American Bicycle Group has restructured its marketing department to better serve the needs of dealers, professional athletes, sponsored teams and advertising programs established for 2008.
LAGUNA HILLS, CA (BRAIN)—Down below you'll find this week's Selling Cycling module: Three Types of Customers.
PORTLAND, ORE (BRAIN)—The North American Handmade Bicycle Show has been a main reason for the flourishing high-end niche market for handmade bicycles in North America.
SAN JUAN CAPISTRANO, CA (BRAIN)—As a part of the 11th annual Bicycle Leadership Conference (BLC), Interbike hosted a very important breakfast.
"Don't Let Your Babies Grow Up to Be (Naked) Cowboys."
—The Naked Cowboy was strummin' his six string on his OR front porch swing yesterday, searchin' for his lost wardrobe of clothes.
PAYSON, UT (BRAIN)—Delta 7 Sports Arantix mountain bike is providing the pedal power for Mion Footwear's human-powered booth (#32224) at this week's Outdoor Retailer Winter Market.
BERKELEY, CA (BRAIN)—Clif Bar and TerraCycle have announced the nation's first program designed to reduce the amount of energy bar wrappers going into our landfills, while educating people about the benefits of reusing waste materials.
SAN DIEGO, CA (BRAIN)—Industry sales have been stagnant despite the many reasons—health, social, recreational and environmental—that exist for people to cycle.
"How could I forget to mention the bicycle is a good invention
Sitting there in a silent movie
Beside the only girl who really ever moved me
Happy days but sad I'm facin
Heaven knows that I'm on the case
How could I forget to mention the bicycle"
SAN DIEGO, CA (BRAIN)—SRAM committed more than $150,000 of additional funding to several national advocacy groups following John Burke’s presentation at the Bicycle Leadership Conference. Burke challenged companies to commit a larger percentage of budgets to fund advocacy groups.
SEATTLE, WA (BRAIN)—Northwave North America has signed George Hincapie a two-year contract to ride on Northwave bike shoes.
SAN DIEGO, CA (BRAIN)—John Burke believes the industry can increase the number of trips taken by bike in the United States from less than 1 percent of trips to 5 percent of trips. But it’s not going to happen on its own.
LAGUNA HILLS, CA (BRAIN)—We at BRAIN would like to thank everyone that's participated in our weekly online surveys.
But judging from some behind-the-scene stats, some people have gone a bit overboard by voting more than once—and some just need to get out and ride their bikes more often.
PORTLAND, ORE (BRAIN)—Lynskey Performance will have on display some exciting new products including a belt driven 29er and a new steel road bike.
SALT LAKE CITY, UT (BRAIN)—Bikes for Kids Utah will host its bike giveaway and fundraising bike rides on May 31.
SAN DIEGO, CA (BRAIN)—The success of bike share programs like Velib in Paris has some U.S. companies devising ways to create similar programs stateside.
"I've been waiting for this day for a long time, and I've always been accused of wearing my heart on my sleeve." —Trek president John Burke, revealing a Green Bay Packers jersey. Burke spoke at the Bicycle Leadership Conference Sunday before the Green Bay Packers took on the New York Giants.
SAN DIEGO, CA (BRAIN)—As the vice president of business development for Whistler Blackcomb, Rob McSkimming has been involved in the ski and bike industries for a long time.
BEAVERTON, ORE (BRAIN)—Reinforcing its commitment to establish a first class customer service experience, Yakima has unveiled www.Yakimadealer.com.
COLORADO SPRINGS, CO (BRAIN)—USA Cycling is set to open its new BMX training facility at the U.S. Olympic Training Center in Chula Vista, CA with an athlete exhibition and ribbon cutting ceremony today.
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