International

GOLDEN, CO (BRAIN) — Yeti Cycles has signed a new Italian distributor, Releven SRL, which took over distribution for the U.S. brand on September 1. Releven replaces DSB.

FRIEDRICHSHAFEN, Germany (BRAIN)—SRAM plans to break ground in the coming weeks on its second factory in China with a target to have the plant running within 12 to 15 months. The factory is near Kunshan, home to the mainland China factories for Taiwan’s two biggest frame manufacturers, Giant and Merida.

FRIEDRICHSHAFEN, Germany (BRAIN)—SRAM president Stan Day said on Thursday he still feels taking the company public is the right decision for the long-term, and will initiate an IPO as soon as stability and visibility improves in global financial markets.

FRIEDRICHSHAFEN, Germany (BRAIN) — They are not particularly compact or cute, nor do they feature racing stripes. But the Cooper bicycle line has some strong connections to the Mini Cooper automobiles, starting with the bike brand's founders, the Cooper family.

RATZENRIED, Germany (BRAIN)—Thousands of retailers, media people and suppliers came to this town Tuesday to test ride bikes under stunning blue skies.

FRIEDRICHSHAFEN, Germany (BRAIN)—Eurobike, the global industry’s largest and most important tradeshow starts Tuesday, drawing 40,000 visitors to the shores of Lake Constance in Southern Germany during its four-day run.

BAD URACH, Germany (BRAIN)—Magura has restructured its bike parts sector internally at its German headquarters in an effort to deliver fast and efficient workshop services to dealers and end consumers.

MUNICH, Germany (BRAIN)—Munich’s ISPO Bike show closed on Sunday after a four-day run in Bavaria. In its fourth year, ISPO Bike drew 290 exhibitors and 6,000 trade visitors from 46 countries, according to organizers at Messe München International, where the fair is held.

TORONTO, Ontario—Organizers of the ExpoCycle 2012 show are planning two industry networking events for the first evening of September 9, the show's first trade-only day.