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The industry bids goodbye to Friedrichshafen

Published September 6, 2021
Stronger than expected international visits a positive surprise at Eurobike.

FRIEDRICHSHAFEN, Germany (BRAIN) — On Saturday, Eurobike wrapped up its final show here at the Messe Friedrichshafen, counting a total of 18,770 trade visitors and 13,424 consumers.

While the visitor count was down significantly from the most recent in-person Eurobike, held in 2019, show officials declared it “a big success.”

“Despite numerous challenges, we were positively surprised by the significant international presence. In sunny weather and a positive atmosphere, there was strong business drive, further underling the enormous potential for bicycles.,” said Klaus Wellmann, the CEO of Messe Friedrichshafen.

This year’s show was held as COVID-19 and the delta variant led to travel restrictions and caution, with non-European exhibitors and attendees in short supply. 

The total trade visitor count was down 53% from 2019’s count of nearly 40,000. The consumer count was down 37% from 2019’s total of 21,240. The exhibiting brand count of 630 was down from the 1,400 brands on display in 2019. 

Visitors came from 68 countries, down from the 99 countries represented in 2019. Stefan Reisinger, the head of Eurobike, said there were more international visitors than expected. Reisinger said there were visitors from Eastern and Southern Europe, the United States, the Middle East and Asia.

In 2022, the 30th edition of Eurobike will take place from Wednesday, July 13 to Sunday, July 17 in Frankfurt. 

“This move represents a huge opportunity. In addition to established topics, there will be new themes and we look forward to widespread interest and further support for the new future direction,” said Reisinger. 

Topics associated with this article: Coronavirus, Eurobike

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