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From the Magazine

Posted June 24, 2020

BOULDER, Colo. (BRAIN) — For our June magazine edition, we asked our State of Retail panel members: How has COVID-19 changed your supplier relationships? How has the communication been?

Posted May 29, 2020
Guerrilla Gravity had its best month ever in April.

DENVER (BRAIN) — Guerrilla Gravity has defied the gravity of the current economic state with sales volume and dollars up at a time when the demand for high-end bikes is down.

Posted May 7, 2020

BOULDER, Colo. (BRAIN) — For our May magazine edition, we asked our State of Retail panel members: “How has your business been affected by COVID-19 so far? What steps are you taking to weather the storm as the pandemic continues?”

Posted March 19, 2020

BOULDER, Colo. (BRAIN)— A typical busy Saturday during the spring will challenge even the most organized bike retailer’s staff.

Posted March 18, 2020

VANCOUVER, British Columbia (BRAIN) — A bike store manager was injured a year ago in Chino, California, trying to stop two men stealing a bike, and it’s the type of story that makes Vancouver detective Rob Brunt wince.

Posted March 17, 2020
Part of package of stories about smash and grab break-ins.
Bike Index and 529 Garage give retailers a way to pre-register their bikes at once.

PORTLAND, Ore. (BRAIN) — The way J Allard sees it, 529 Garage is a combination of crimewatch, crime stoppers and motor vehicle registration. And it, along with Bike Index, might be the best way for retailers to protect their bikes.

Posted March 16, 2020
Aaron Goss integrated bikes into securing the windows of his shop in Seattle.

HATTIESBURG, Miss (BRAIN) — When it comes to preventing smash and grab retail theft, James Moore and Aaron Goss took matters into their own hands.

Posted March 15, 2020
The internet age has helped bike thieves organize networks to sell stolen goods from retailers quickly and efficiently.
 Sports Garage Cycling experienced a smash and grab last year.

VANCOUVER, British Columbia (BRAIN) — A bike store manager was injured a year ago in Chino, California, trying to stop two men stealing a bike, and it’s the type of story that makes Vancouver detective Rob Brunt wince.

Posted March 11, 2020

BOULDER, Colo. (BRAIN) — PeopleForBikes entered 2020 with momentum toward eventually getting universal e-bike legislation passed in every state.

Posted March 10, 2020

BOULDER, Colo. (BRAIN) — For our March magazine edition, we asked our State of Retail panel members: "What security measures do you have in place to prevent smash and grab theft?"

Posted March 9, 2020
A hypodermic needle similar to this one was inside a flat tire.

OAKLAND, Calif. (BRAIN) — With a background as an EMT, Greg Archer knew immediately.

Posted February 7, 2020
Joe V. says a fourth e-bike class is needed for trail use.
 A former Trek executive said a fourth e-bike class is needed for trail use.

CARLSBAD, Calif. (BRAIN) — While suppliers and advocacy groups were laying groundwork for e-bike use on paved roads and trails, electric mountain bikes began rolling onto sales floors and trails (or not) with little industry preparation.

Posted January 11, 2020
Why struggle? The BRAIN E-Bike Dealer Tour heads to LAX.

Editor's note: A version of this article ran in the November issue of BRAIN.

EL SEGUNDO, Calif. (BRAIN) — As far west as you can get, with nothing but sand between us and the Pacific, we headed to the last retailer visit on our three-day tour.

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