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From the Magazine

Posted December 13, 2021
Karen Malogorski.

BOULDER, Colo. (BRAIN) — For our December magazine edition, we asked our State of Retail panel members: What percentage of your business is service and how are you managing parts shortages?

Posted November 29, 2021

NEW YORK (BRAIN) — Juliet Scott-Croxford recently was hired by London-based Brompton folding bikes to be president of North America amid the company's 50% U.S. growth in unit sales in the past year during the bike boom and 76% over 2019. Scott-Croxford, formerly the CEO of Worth magazine, took time in October to answer questions from BRAIN about her plans for Brompton's expanding U.S. market.

Posted November 29, 2021

BAYFIELD, Colo. (BRAIN) — Tailwind Nutrition unveiled a re-branding this fall as the nine-year-old company see continued growth beyond the ultra-endurance athletes that helped it get its start.

Posted November 24, 2021
The Sea Otter e-bikes for veterans program provides transportation and self-sufficiency for those in need.
The Sea Otter Classic Foundation is growing its e-bikes for veterans program.

MONTEREY, Calif. (BRAIN) — E-bikes and the Sea Otter Classic have had a long relationship dating back to the first e-MTB race held here in 2016. Five years later, while e-bike racing continues to grow, the event is also featuring e-bikes for a greater good.

Posted November 24, 2021

We spoke to shop owners, front-line staff and industry experts to get a clearer picture of the rewards and opportunities available in the industry. First, we'll compare compensation and benefit numbers with other industries. Then let's look at three good things and one bad thing about working in bike retail.

Posted November 15, 2021
Muneer Radi.

BOULDER, Colo. (BRAIN) — For our November magazine edition, we asked our State of Retail panel members: Does your shop sponsor a team or have an ambassador program? How effective is it?

Posted October 18, 2021
Christina Baanders-Decker.

BOULDER, Colo. (BRAIN) — For our October magazine edition, we asked our State of Retail panel members: Which in-person trade shows and dealer events will you attend this year, and how relevant are these events to you in the post-COVID, post-Interbike world?

Posted October 8, 2021
Sébastien Coué.

BRADENTON, Fla. (BRAIN) — In August, BRAIN spoke with Sébastien Coué, the vice presidents of sales and marketing for Look Cycle Internationals. Coué moved to the United States this August in order to support the development of the company's American subsidiary, which was created in 2019. Look Cycle Holding has an annual turnover of $53 million, with 75% of the revenues generated outside of France; that includes 15% in the United States and 15% in Asia.

Posted October 7, 2021
Electronics giant takes another run at selling e-bikes.

RICHFIELD, Minn. — Best Buy's announcement in August that it would enter the e-mobility space is actually a return to the marketplace for the big-box behemoth.

Posted October 7, 2021

A version of this article ran in the October issue of Bicycle Retailer & Industry News.

Most ambitious shop staffers look ahead to rising up through the ranks in the industry. How many of you have talked to a successful company's sales rep and thought, "I wish I had their job!"

Posted October 7, 2021
Dealer association sees growth in associate membership

IRVINE, Calif. (BRAIN) — The National Bicycle Dealers Association is finding membership growth coming from around the industry as more brands, distributors and other industry members have been joining the association as associate members.

Posted October 6, 2021
Pedego's third-generation battery incorporates a wraparound taillight.

IANGSU, China (BRAIN) — The e-bike industry is amid a tightening battery pack market with many cell suppliers putting manufacturers on allocation, resulting in longer lead times and the potential for higher prices.

Posted October 6, 2021

I proposed partnering on a three-part series to Jay Townley and Rick Vosper after reading that the Bicycle Industry Employers Association guarantees a $32,000 a year job to mechanics who complete their training.

Outside-the-industry folks were livid. "That's not even a living wage in most urban markets!"


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