From the Magazine
MONTEREY, Calif. (BRAIN) — Nukeproof Industries is making plans to come home. The longtime gravity brand known for utilizing titanium and carbon fiber — including those iconic carbon-aluminum hubs — began in Grand Rapids, Michigan, in the 1990s before Irish downhill racer Michael Cowan acquired the brand a decade later.
Common bicycle industry chatter: “That product is a rip-off, a total copycat.” Yet also heard frequently: “Patents stifle new ideas – only the lawyers win.” Which of these opposing points hits the mark?
BOULDER, Colo. (BRAIN) — For our May magazine edition, we asked our State of Retail panel members: What are the most — and least — effective things you’ve done to recruit, hire, and retain staff?
IRVINE, Calif. (BRAIN) — Don DiCostanzo has heard the stories. The 14-year-old with bone cancer regenerated leg movement riding an e-bike after having surgery. A woman who began e-biking to recover from a heart transplant. Another battling a muscular disease now is able to maintain mobility with the help of an e-bike.
BOULDER, Colo. (BRAIN) — For our April magazine edition, we asked our State of Retail panel members: What could suppliers do to make your life easier, and what are best-in-class suppliers doing that sets them apart?
BOULDER, Colo. (BRAIN) — For our March magazine edition, we asked our State of Retail panel members: How do you handle requests to service direct-to-consumer brands of bicycles and e-bikes?
CHICAGO (BRAIN) — Bike Index began nearly a decade ago with a modest goal: registering bikes into a database to increase the chances of recovery if stolen. It completed its eighth year in 2021 by accomplishing something bigger.
BOULDER, Colo. (BRAIN) — For our February magazine edition, we asked our State of Retail panel members: What’s your outlook for 2022, and what steps are you taking to position your business for it?
BOULDER, Colo. (BRAIN) — This month we introduce our brand new 2022 State of Retail panelists.
BOULDER, Colo. (BRAIN) — For our December magazine edition, we asked our State of Retail panel members: What percentage of your business is service and how are you managing parts shortages?
NEW YORK (BRAIN) — Juliet Scott-Croxford recently was hired by London-based Brompton folding bikes to be president of North America amid the company's 50% U.S. growth in unit sales in the past year during the bike boom and 76% over 2019. Scott-Croxford, formerly the CEO of Worth magazine, took time in October to answer questions from BRAIN about her plans for Brompton's expanding U.S. market.
BAYFIELD, Colo. (BRAIN) — Tailwind Nutrition unveiled a re-branding this fall as the nine-year-old company see continued growth beyond the ultra-endurance athletes that helped it get its start.
MONTEREY, Calif. (BRAIN) — E-bikes and the Sea Otter Classic have had a long relationship dating back to the first e-MTB race held here in 2016. Five years later, while e-bike racing continues to grow, the event is also featuring e-bikes for a greater good.
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