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From the Magazine

Posted July 12, 2022
Linda Coburn.

BOULDER, Colo. (BRAIN) — For our July magazine edition, we asked our State of Retail panel members: What are the most — and least — effective things you’ve done to engage with customers and keep them riding?

Posted June 21, 2022
Annie Kao.

SEATTLE (BRAIN) — In the fast-moving world of e-bike brands, keeping track of who’s doing what — like Leon Cycle — is an ongoing challenge. Few dealers have heard of Leon Cycle, but it’s had a warehouse and a retail outlet in Seattle since 2019.

Posted June 14, 2022
Tom Martin.

BOULDER, Colo. (BRAIN) — For our June magazine edition, we asked our State of Retail panel members: How does this year to date compare to 2021 in terms of category sales and profitability? How do you expect sales and profits to evolve throughout this year?

Posted June 1, 2022

DANA POINT, Calif. (BRAIN) — New frontiers of safety are opening up in the technology world. Cars sensing bikes, bikes sensing cars, once little more than a pipe dream, is rapidly becoming a reality. One soon-to-be launched solution is Spoke, previewed at the Bicycle Leadership Conference.

Posted May 13, 2022

MONTEREY, Calif. — Peter Arlein looked out at the swelling Friday crowd at the Sea Otter Classic last month and told a dirty truth.

Posted May 12, 2022

MONTEREY, Calif. (BRAIN) — Nukeproof Industries is making plans to come home. The longtime gravity brand known for utilizing titanium and carbon fiber — including those iconic carbon-aluminum hubs — began in Grand Rapids, Michigan, in the 1990s before Irish downhill racer Michael Cowan acquired the brand a decade later.

Posted May 11, 2022

Common bicycle industry chatter: “That product is a rip-off, a total copycat.” Yet also heard frequently: “Patents stifle new ideas – only the lawyers win.” Which of these opposing points hits the mark?

Posted May 10, 2022
David Bordewisch.

BOULDER, Colo. (BRAIN) — For our May magazine edition, we asked our State of Retail panel members: What are the most — and least — effective things you’ve done to recruit, hire, and retain staff?

Posted May 5, 2022
Kristen Pokky rides a Pedego Stretch to keep her active while battling a muscular disease.

IRVINE, Calif. (BRAIN) — Don DiCostanzo has heard the stories. The 14-year-old with bone cancer regenerated leg movement riding an e-bike after having surgery. A woman who began e-biking to recover from a heart transplant. Another battling a muscular disease now is able to maintain mobility with the help of an e-bike.

Posted April 12, 2022
Pam Sayler.

BOULDER, Colo. (BRAIN) — For our April magazine edition, we asked our State of Retail panel members: What could suppliers do to make your life easier, and what are best-in-class suppliers doing that sets them apart?

Posted March 14, 2022
Joe Elam, owner Habersham Bicycles.

BOULDER, Colo. (BRAIN) — For our March magazine edition, we asked our State of Retail panel members: How do you handle requests to service direct-to-consumer brands of bicycles and e-bikes?

Posted February 18, 2022
Mexican stolen bike study raises bike registration group's stature.

CHICAGO (BRAIN) — Bike Index began nearly a decade ago with a modest goal: registering bikes into a database to increase the chances of recovery if stolen. It completed its eighth year in 2021 by accomplishing something bigger.

Posted February 14, 2022
Jannie Fitzgerald.

BOULDER, Colo. (BRAIN) — For our February magazine edition, we asked our State of Retail panel members: What’s your outlook for 2022, and what steps are you taking to position your business for it?

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