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From the Magazine

Posted June 16, 2014

LAGUNA HILLS, Calif. (BRAIN) — Join the BRAIN crew on the roads and bike paths of the Beehive State in the June 15 issue, featuring our Salt Lake City Dealer Tour.

Posted May 1, 2014

LAGUNA HILLS, Calif. (BRAIN) — The May 1 issue of Bicycle Retailer and Industry News is arriving in mailboxes this week, and subscribers now have the option to receive a dynamic digital edition of the magazine. 

Posted April 15, 2014

LAGUNA HILLS, Calif. (BRAIN) — The April 15 issue of Bicycle Retailer & Industry News, arriving in mailboxes this week, features an in-depth examination of retail bike pricing, inspired by the reduced pricing promotion announced by Giant USA last month.

Posted June 21, 2013
Events’ growth outpaces many athletic fundraisers
From the June 1 issue of BRAIN

RYE, NY (BRAIN) — While the biggest charity “thons” were flat or slightly down in 2012, most dedicated to cycling saw healthy increases. 

Posted May 21, 2013
From the May 15 issue of BRAIN
May 15, 2013 BRAIN

SCOTTS VALLEY, CA (BRAIN) — Easton-Bell Sports is rebounding from a tumultuous year—a dramatic reshuffling of top management, the departure of key staff and the return of Terry Lee as the company’s CEO.

Posted May 21, 2013
From the May 1 issue of BRAIN

BOULDER, CO (BRAIN) — Troy had a garage full of bikes, 20 years’ experience wrenching, a daughter getting braces soon—and an itch to try a lightweight carbon 29er hardtail. 

Posted May 20, 2013
From the May 1 issue of BRAIN

TAIPEI, Taiwan (BRAIN) — Benjamin Cox says that sourcing a line of accessories from Taiwanese, Chinese and Vietnamese manufacturers for his single-location store is a big investment of capital and time.

Posted April 26, 2013
From the April 15 BRAIN

Industry opinion is split over whether 1x11 drivetrains like SRAM’s off-road system have wider application beyond mountain biking.

Posted April 26, 2013
From the April 15 issue of BRAIN

APTOS, CA (BRAIN) — There may be a sliver of light at the end of the tunnel for retailers frustrated with creaky, plastic-y, non-serviceable OEM bottom brackets in $8,000 bikes.

Posted April 25, 2013
From the April 1 issue of BRAIN

Stocking parts and tools to service multiple bottom bracket, axle and fork sizes is a retail headache.

Posted April 25, 2013
From the April 1 issue of BRAIN

Power training gets simpler and more affordable. Will dealers capture new business?

Posted April 23, 2013
From the March 15 BRAIN

ROLLINSFORD, NH (BRAIN) — If you are a rider heavily invested in ceramic bearings in your hubs, bottom bracket and jockey wheels and are obsessive about chain cleanliness, dynamo hubs are not even on your radar.

Posted April 22, 2013

We wrap up our series on industry succession with a look at how the titans who created the island’s manufacturing base are handing off control—in most cases to their children.


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