Marc Sani

Marc Sani

Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.

All articles by Marc Sani

August 27, 2019
Courtesy photo.

SAN LUIS POTOSÍ, Mexico (BRAIN) — As the Trump administration upends global trade policy with China with punitive tariffs on bicycles, parts and accessories, Mexico’s Grupo Mercurio is eyeing the U.S. market.

Posted in International
June 10, 2019

Tariffs, Trade and angst: Our much beloved industry finds itself in a pickle and we have company. The Trumpistas have declared tit-for-tat tariffs are good for America and from all indicators — at least at the moment — American consumers and our pusillanimous political class seem to care less.

Posted in Opinion/Analysis
May 1, 2019
Ben Sarrazin

SANTA FE, N.M. (BRAIN) — What began as a white-water kayak excursion to California's Kern River has — 20 years later — put Ben Sarrazin smack in the middle of the e-bike revolution.

Posted in Industry News
April 15, 2019

It would be a superb exercise in mathematical calculation to divine how much money the industry will spend this year on trade shows, consumer expos, dealer events and other similarly aligned gatherings of bros and gals.

Posted in Opinion/Analysis
March 26, 2019

TAIPEI, Taiwan (BRAIN) — The Trump Administration’s ongoing dance with the Chinese over tariff issues — and with no end point in sight — has Taiwanese manufacturers and suppliers continuing to evaluate supply chain logistics.

Posted in International
March 22, 2019
Brad Hill

NASHUA, N.H. (BRAIN) — Brad Hill is throwing a party Saturday night that will include a roster of industry leaders and top dealers plus current and former employees of his three-store network — Goodale’s Bike Shop.

Posted in Retail News
February 20, 2019

Stick the word “nasty” in a sentence and it’s guaranteed to spark curiosity among our faithful readers.

Posted in Opinion/Analysis
January 15, 2019

Find another business to whine about. The bicycle business needs no whiners.

Posted in Opinion/Analysis
December 12, 2018

Tariffs are a great way to teach geography, as well as a smattering of international economics.

Posted in Opinion/Analysis
December 7, 2018

Interbike died Wednesday at the age of 36. It was a death with little grace. It was painful. Quick. The numbers left few choices. Business is business. Nonetheless, it's personal for those who lost their jobs and for those who, for years, met at Interbike. Long lasting friendships were made there. I know. Let's remember that, and let's think about that for a moment.

Posted in Opinion/Analysis