Marc Sani

Marc Sani

Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.

All articles by Marc Sani

November 12, 2018
From the June 1992 issue.

The long-standing BRAIN print column makes its online debut today.

Posted in Opinion/Analysis
November 1, 2018

TAIPEI, Taiwan (BRAIN) — E-bikes and their future in the global marketplace is dominating most discussions at Taipei Cycle as suppliers and government officials look to the future.

Posted in Industry News
October 31, 2018

TAIPEI, Taiwan (BRAIN) — For Taiwan manufacturers, the first nine months of the year is a good news/bad news story.

The average unit price for a conventional bike soared 14.2 percent to $659, with sales topping $1.1 billion.

Posted in International
October 30, 2018
Velo’s founder, Stella Yu, thanks several hundred attendees for their support at the company’s 40th anniversary celebration.

TAIPEI, Taiwan (BRAIN) — Taipei Cycle, a key stop on the trade show circuit, opens its doors Wednesday to a wave of uncertainty in the industry.

Posted in International
October 24, 2018
Reynolds carbon wheels will complement Hayes' Sunringlé line of alloy wheels and rims.

SALT LAKE CITY (BRAIN)—Hayes Performance Systems has bought Reynolds Cycling and said it will aggressively offer dealers three levels of carbon wheels with average aftermarket margins of 40 percent.

Posted in Industry News
October 22, 2018

SANTA FE, N.M. (BRAIN) — In the October issue of Bicycle Retailer & Industry News, we made an assertion that Interbike had offered free booth space to selected key brands. When I read that sentence I was struck by the fact that no one at Interbike had responded—one way or another—to that assertion.

Posted in Industry News
July 23, 2018
Brooks was among the bike brands at the OR show. Photo: Gary Newkirk.

DENVER (BRAIN) — Outdoor Retailer Summer Market opened Monday to crowded halls, but suppliers and retailers were worried about the impact of Trump administration tariffs and rising freight costs in the U.S. market.

Posted in Industry News
May 29, 2018

TAIPEI, Taiwan (BRAIN) — Taiwanese bicycle exports for the first four months of the year offer a mixed picture on the state of the industry — while e-bike exports posted healthy growth, exports of conventional bicycles continued to decline.

Posted in International
May 21, 2018
RST's Jasper Feng

TAICHUNG, Taiwan (BRAIN)—Jasper Feng held up RST's new electronic dropper post and told more than a dozen editors that it would retail for $999. Several quickly asked Feng to repeat the price just to be certain they had heard him correctly.

Posted in International
April 19, 2018

MONTEREY, Calif. (BRAIN) — Bike sharing is expanding so rapidly that city governments are hard-pressed to develop appropriate rules for companies intent on developing new markets.

Posted in Industry News

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