Marc Sani

Marc Sani

Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.

All articles by Marc Sani

May 22, 2020

Excuse me for moving beyond COVID-19—at least for a few moments.

Posted in Opinion/Analysis
April 28, 2020
Mike Sinyard. Courtesy photo.

MORGAN HILL, Calif. (BRAIN) – Mike Sinyard was in his mid-20s when he founded Specialized Bicycle Components in 1974, selling his old Volkswagen van for $1,500 and leaving for Europe. He came back selling hard-to-find Italian components and two years later launched a Specialized tire for the touring market.

Posted in Industry News
April 23, 2020

MORGAN HILL, Calif. (BRAIN) — Specialized has laid off 7% of its workforce as the company reassess its economic position in the wake of COVID-19's impact on the world cycling market.

Posted in Industry News
March 19, 2020

I read those three words and laughed, wishing I had come up with that clever phraseology.

Posted in Opinion/Analysis
February 14, 2020

Marc Sani has some thoughts to share about Australia, Taiwan, and Las Vegas.

Posted in Opinion/Analysis
December 26, 2019

Let’s get straight to it: Cycling is a risky activity.

Posted in Opinion/Analysis
November 26, 2019
De Rosa provided bikes to the Caja Rural-Seguros RGA teams this year.

CUSANO MILANINO, Italy (BRAIN) — De Rosa, a name long associated with pro tour racing, hopes to stage a win in the global market as it gets a financial and management boost from an investor group that includes industry veteran Andrew Herrick.

Posted in Industry News
November 18, 2019

These are two women that dealers should pay attention to: Wendy Appleby and Diane Runyan.

Posted in Opinion/Analysis
October 13, 2019

It’s now dawning on most companies as well as dozens of dealers that Interbike’s withering away has been a colossal mistake.

Posted in Opinion/Analysis
August 27, 2019
Courtesy photo.

SAN LUIS POTOSÍ, Mexico (BRAIN) — As the Trump administration upends global trade policy with China with punitive tariffs on bicycles, parts and accessories, Mexico’s Grupo Mercurio is eyeing the U.S. market.

Posted in International