Marc Sani

Marc Sani

Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.

All articles by Marc Sani

November 23, 2023
Yoon Kim.

Kim is well known in the outdoor industry, he's also making a mark in the bicycle industry.

Posted in Industry News
April 27, 2023
John Bastian.

MONTEREY, Calif. (BRAIN) — Speaking at the recently concluded Sea Otter Classic Summit, John Bastian is bullish on the long-term prospects for the global bicycle industry. But he's cautious on its short-term prospects as world events roil the marketplace.

Posted in Industry News
April 18, 2023
Bryce Phillips at the Sea Otter Summit on Tuesday.

MONTEREY, Calif. (BRAIN) — Bryce Phillips, founder and CEO of Evo, may have spent his formative years as a professional skier but his Seattle-based company, founded in 2001, has become a major retailer selling equipment in more than a half-dozen categories.

Posted in Retail News
March 30, 2023

MONTEREY, Calif. (BRAIN) — Despite California’s record amount of rain and snow, Weathertech Raceway Laguna Seca, home to the Sea Otter Classic, is in good shape and should pose no issues for exhibitors and consumers at the April 19 through April 22 show, said Frank Yohannan, Sea Otter’s chief executive officer.

Posted in Industry News
March 16, 2023

DANA POINT, Calif. (BRAIN) — “It takes a substantial investment to change the status quo, but it can be done,” said Bonnie Tu, chairperson of Giant Group. 

Posted in Industry News
March 15, 2023

DANA POINT, Calif. (BRAIN) — As the Bicycle Leadership Conference got underway Tuesday night several keynote speakers noted it's been a tough year for the industry. And much of the chatter among attendees focused on the ongoing inventory oversupply facing most bicycle suppliers.

Posted in Industry News
June 21, 2022
Annie Kao.

SEATTLE (BRAIN) — In the fast-moving world of e-bike brands, keeping track of who’s doing what — like Leon Cycle — is an ongoing challenge. Few dealers have heard of Leon Cycle, but it’s had a warehouse and a retail outlet in Seattle since 2019.

Posted in Industry News
April 7, 2022

MONTEREY, Calif. (BRAIN) — Anne Mezzenga and Chris Walton follow trends in retail through their podcast, Omnitalk, a leader in that segment. While Wes Allen, owner of Sunlight Sports in Cody, Wyoming, follows the retail experience from the ground floor

Posted in Retail News
April 7, 2022
Chris Riddell at the Sea Otter Classic Summit on Wednesday. Dragon Fruit photo.

MONTEREY, Calif. (BRAIN) — Chris Riddell told a packed conference room that the development of technology over the next three years could set the trends for the next 100 years.

Posted in Industry News
November 22, 2021

TUCSON, Arizona (BRAIN) — As PeopleForBikes' Electric Bicycle Summit—a one-day affair—got underway late last week, a key takeaway was this: The industry is struggling to understand the impact of a fast-growing e-bike boom.

Posted in Industry News

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