Marc Sani

Marc Sani

Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.

All articles by Marc Sani

November 22, 2021

TUCSON, Arizona (BRAIN) — As PeopleForBikes' Electric Bicycle Summit—a one-day affair—got underway late last week, a key takeaway was this: The industry is struggling to understand the impact of a fast-growing e-bike boom.

Posted in Industry News
August 6, 2021
Billy Michels Photography

A confessed "trade show junkie" declares The Big Gear Show a success.

Posted in Opinion/Analysis
June 14, 2021

GRANTS PASS, Ore. (BRAIN) — When Mark Acosta moved to this southwestern Oregon town, he had decided the time was ripe for a change. "When I moved here, I wanted to start a hobby business," he recalled.

Posted in Retail News
May 17, 2021

MONTEREY, Calif. (BRAIN) — Frank Yohannan paused while at lunch to consider how the pandemic had upended his plans for Sea Otter when the nation locked down in March 2020 — only a month before the April 16 event.

Posted in Industry News
February 16, 2021
Lance Bohlen. Photo courtesy Mike Sinyard.

BURIEN, Wash. (BRAIN) — Lance Bohlen, one of the industry's most accomplished and knowledgeable veterans, died Tuesday after an almost eight-year battle with lung cancer.

Posted in Industry News
July 30, 2020
The rim brake innovator possessed a "relentless focus on creating the highest quality products."

LAKE OSWEGO, Ore. (BRAIN) — Richard Everett, founder of Kool Stop International who led a quiet revolution in the manufacturing of rim brake pads, has died. Gene Smith, Everett's partner for more than 40 years, said the 76-year-old entrepreneur's "... heart simply gave out."

Posted in Industry News
May 22, 2020

Excuse me for moving beyond COVID-19—at least for a few moments.

Posted in Opinion/Analysis
April 28, 2020
Mike Sinyard. Courtesy photo.

MORGAN HILL, Calif. (BRAIN) – Mike Sinyard was in his mid-20s when he founded Specialized Bicycle Components in 1974, selling his old Volkswagen van for $1,500 and leaving for Europe. He came back selling hard-to-find Italian components and two years later launched a Specialized tire for the touring market.

Posted in Industry News
April 23, 2020

MORGAN HILL, Calif. (BRAIN) — Specialized has laid off 7% of its workforce as the company reassess its economic position in the wake of COVID-19's impact on the world cycling market.

Posted in Industry News
March 19, 2020

I read those three words and laughed, wishing I had come up with that clever phraseology.

Posted in Opinion/Analysis