Marc Sani

Marc Sani

Marc was in the second month of a four-month kayak trip exploring the nooks and crannies of Baja’s 800-mile coastline when he received a cryptic message from home. Call Bill Tanler. A quick phone call from Bahia de Los Angeles and the deal was struck. They would launch Bicycle Retailer & Industry News in January 1992. Tanler, who passed away from a heart attack in 1999, lived to see BRAIN become the dominant trade magazine in the industry. Sani, who now serves as publisher, has helped steer the magazine over the years through several wrenching corporate transitions. Sani is a former wire service and newspaper reporter who thrives on news whether in print or on the web. He became interested in cycling and joined a local cycling club in the mid 1980s, but candidly admits that skiing is his first love and cycling was one way to stay in shape for backcountry powder.

All articles by Marc Sani

February 20, 2019

Stick the word “nasty” in a sentence and it’s guaranteed to spark curiosity among our faithful readers.

Posted in Opinion/Analysis
January 15, 2019

Find another business to whine about. The bicycle business needs no whiners.

Posted in Opinion/Analysis
December 12, 2018

Tariffs are a great way to teach geography, as well as a smattering of international economics.

Posted in Opinion/Analysis
December 7, 2018

Interbike died Wednesday at the age of 36. It was a death with little grace. It was painful. Quick. The numbers left few choices. Business is business. Nonetheless, it's personal for those who lost their jobs and for those who, for years, met at Interbike. Long lasting friendships were made there. I know. Let's remember that, and let's think about that for a moment.

Posted in Opinion/Analysis
November 12, 2018
From the June 1992 issue.

The long-standing BRAIN print column makes its online debut today.

Posted in Opinion/Analysis
November 1, 2018

TAIPEI, Taiwan (BRAIN) — E-bikes and their future in the global marketplace is dominating most discussions at Taipei Cycle as suppliers and government officials look to the future.

Posted in Industry News
October 31, 2018

TAIPEI, Taiwan (BRAIN) — For Taiwan manufacturers, the first nine months of the year is a good news/bad news story.

The average unit price for a conventional bike soared 14.2 percent to $659, with sales topping $1.1 billion.

Posted in International
October 30, 2018
Velo’s founder, Stella Yu, thanks several hundred attendees for their support at the company’s 40th anniversary celebration.

TAIPEI, Taiwan (BRAIN) — Taipei Cycle, a key stop on the trade show circuit, opens its doors Wednesday to a wave of uncertainty in the industry.

Posted in International
October 24, 2018

SALT LAKE CITY (BRAIN)—Hayes Performance Systems has bought Reynolds Cycling and said it will aggressively offer dealers three levels of carbon wheels with average aftermarket margins of 40 percent.

Posted in Industry News
Reynolds carbon wheels will complement Hayes' SUNringlé line of alloy wheels and rims.
October 22, 2018

SANTA FE, N.M. (BRAIN) — In the October issue of Bicycle Retailer & Industry News, we made an assertion that Interbike had offered free booth space to selected key brands. When I read that sentence I was struck by the fact that no one at Interbike had responded—one way or another—to that assertion.

Posted in Industry News

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